The AQU Communication Faculty is involved in IGCF

Students and members of the Communication Department attended the International Government Communication Forum (IGCF), the largest gathering in the Arab region to discuss the best international practises in the field of government communication.

The move came as part of Al Qasimia University’s (AQU) initiatives to improve cooperation and community partnership.

The students took part in a wide range of events, workshops, media initiatives, Arab Press Sessions, and content industries.

As part of the “Researchers” platform, Prof. Hisham Mohamed Abbas Zakaria, Dean of Communication Faculty, and Dr. Bassam Al-Makawi, Head of Mass Communication Department, presented a research paper called “Modern Trends in Media Practice for those in Charge of Government Communication.”

Amin Lenovich and Khaled Makki’s “Ahlam” project, an AI application to aid people with sleep disorders, got the Future Challenge Award in the area of outstanding innovation in government communication. During the Sharjah Government Communication Award Ceremony, they were presented with the award by Sheikh Sultan bin Ahmed Al Qasimi, Deputy Ruler of Sharjah and Chairman of the Sharjah Media Council.

Source: Sharjah24

SIFF platform runs through October 4th at Al Zahia City Centre

The The 9th Sharjah International Film Festival for Children and Youth (SIFF) 2022 platform in the Al Zahia City Centre will continue to operate until the fourth of October in an effort to raise visitors’ awareness of the festival, give them the chance to experience a microcosm of the festival, and inspire them to take part in its activities.

The SIFF is held from October 10 to 15 at the Al Jawaher Reception and Convention Centre.

The platform, which began operations on September 22nd, offers screenings of 18 animated movies and short documentaries, including six movies for children aged 12 and above and twelve movies appropriate for all ages.

Sheikha Jawaher bint Abdullah Al Qasimi, Director of FUNN and, Director of the SIFF, stated about the festival: “The festival’s goal is to raise societal awareness of the cinematic arts by communicating with children, teenagers, and parents and inspiring them to participate in and attend its various events, which include a number of discussion sessions, awareness and educational workshops, and training sessions.”

“This led us to activate the unique platform at Al Zahia City Centre as a microcosm of the festival’s film screenings, as well as integrated awareness, educational, and entertainment events aimed at improving the participants’ artistic and aesthetic taste, establishing the culture of children and youth cinema in the Emirate of Sharjah, the United Arab Emirates, and the Arab world, and raising the next generation of young filmmakers,” she added.

Source: Sharjah24

Experts hail power of effective communication in economic growth

The 11th International Government Communication Forum (IGCF) concluded its vibrant two-day agenda of discussions and activities with an inspirational panel session that explored the importance of communications in startups as a catalyst for economic and societal growth.

Moderated by Mohammed Al Raeesi, a media professional at Sharjah Broadcasting Authority, the session titled ‘The Impact of Public Communication on Startups’ was convened in the backdrop of an increasingly growing number of UAE youth taking up entrepreneurship in recent years to fulfill their aspirations.

Speakers at the session included Mark Turnbull, strategic communications consultant; Mohamed Hilal Al Hazami, CEO of Mohamed Hilal Group; Prof Muhammad Yunus, Nobel Laureate, social entrepreneur and economist from Bangladesh; and Hazza Ibrahim Al Mansouri, entrepreneurship expert and media consultant.

Speaking at the session, Nobel Laureate Muhammad Yunus stressed the importance of inculcating an entrepreneurial mindset in classrooms, which, he said, is the key missing factor in today’s education system.

The Bangladeshi entrepreneur who founded Grameen Bank, a micro-credit institution, said: “We are born as entrepreneurs with unlimited creative capacity. You cannot create a world dominated by jobs and driven by orders.’’

Emphasising the importance of cultivating an environment where entrepreneurs are encouraged to work on their ideas and attract investors, he told aspiring entrepreneurs at IGCF 2022: “Our interest lies in bringing your idea to fruition by providing you with financial support, and your success lies in building yourself up to be a job creator, not a job seeker.’’

Discussing the role of the Fourth Industrial Revolution in driving economic change, Hazza Ibrahim Al Mansouri, media consultant and entrepreneurship expert, said: “A few years ago, the words VR, Augmented Reality and 5G made us fear the future; but today, we are getting increasingly comfortable with these concepts as technology continues to reshape the way we learn, adapt and grow.”

He added that the enabling environment in the UAE is very encouraging for entrepreneurs, and it was imperative to find creative ways of using the art of communication to attract global investors.

Commenting on the importance of communications in government sectors, Mark Turnbull, senior communications consultant, said that the UAE relies on its self-belief and values to make bold statements through the art of communications in line with its ambitious vision of becoming one of the best countries in the world in terms of economic and social development.

Turnbull emphasised the need for creating a culture that encourages youth into startups, and hailed the UAE as a prime example of driving entrepreneurial growth through a culture of celebrating startups and getting citizens involved in important conversations through events like the IGCF.

“This is how it all started — we sat around the campfire, telling stories to each other to make sense of this world,” he said.

Thanking IGCF for building a platform that allows thought leaders and entrepreneurs to inspire change through their experiences, Mohamed Hilal, CEO of Hilal Group, said that “flipping the script and changing the question, as well as learning to communicate with yourself,’’ is crucial to entrepreneurial success.

Source: Sharjah24

NMA presents series of activities on government digital media

The New Media Academy (NMA) participated in the activities of the 11th edition of the International Government Communication Forum (IGCF), through a special pavilion, which interacted with guests and visitors of the forum, and presented a series of activities related to government digital media.

Noura Al Zaabi, Talent Manager at the New Media Academy (NMA), confirmed that the academy, launched by His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President, Prime Minister and Ruler of Dubai, focuses on qualifying Arab youth in the region and training them on the latest digital communication technologies.

She added to “Sharjah 24” that the academy’s goals include 4 basic and main needs in the UAE and the region: talent development, capacity building, preparation for the future and open learning, which reflect the important role the academy plays in ensuring a promising future for the UAE and the Arab region, and securing job opportunities in this sector.

She expressed happiness to be present at the IGCF, and to showcase a series of activities related to government digital media, highlighting that the academy also provides services for building digital strategies, designing digital and creative content for institutions and business sectors, and cooperating with an elite group of influencers who are followed by millions in the Arab world.

Source: Sharjah24

Saudi Ministry of Human Resources Wins 1st and 2nd Places in SGCA, UAE

Sharjah, The Ministry of Human Resources and Social Development (HRSD) of the Kingdom of Saudi Arabia won 1st award in the category of the best systems in government communication at the level of (the Arab world), and 2nd award in the category of the best government communication initiative to empower women at the (global) level in the 9th edition of Sharjah Government Communication Award (SGCA), UAE.

SGCA includes 53 candidates in its short list to win in 19 different categories.

The Ministry of HRSD won the 1st and 2nd places for its distinguished methodology used in implementation, the impact and results achieved, and the use of technology and media to reach the target segment of the public, innovation and proactive visions.

On the occasion, Assistant to the Minister of HRSD for Shared Services, Eng. Mohammed bin Nasser Al-Jasser, stressed that the winning of two awards in SGCA came due to the great efforts of the ministry’s employees, and the communication methodology compatible with modern government media trends, which respond more swiftly and flexibly to the demands of beneficiaries, customers and public opinion, according to the foundations of communication based on the appreciation of public awareness and transparency, in addition to responding to media professionals as well as modern and traditional media, as the Ministry sought to create an effective communication media system capable of keeping pace with the rapid changes in the various sectors it supervises, and responding to the digital transformation that made government media a huge leap in the last years.

Source: Saudi Press Agency

Experts: New technology is mainly meant for people

On the sideline of the sessions of the International Government Communication Forum (IGCF2022), “The Future of the World between Web3, Metaverse and Artificial Intelligence” session was held on Thursday.

Dame Professor Wendy Hall, Executive Director of the Web Science Institute at the University of Southampton, said: “Happy to be in Sharjah to learn how you are dealing with all the new technology, the internet, web3 and metaverse.” She added: “I really hope we can influence the world in terms of how we use technologies; how we can make them good to society and make sure that they don’t cause us harm.”

Ajit Joakar, AI Course director at Oxford University said: “I think that the trend of this Forum is about the culture and about people coming together, and about the sort of small things with the government of the UAE has done and Sharjah has done.” He added: “I think that many times people forget that the metaverse is not about the technology, but it’s about the people, and I think that this is what is the most important thing for me coming to this conference.”

Source: Sharjah24

SCFA organises poetry morning session at Kalba Literary Council

The Cultural and Media Office of the Supreme Council for Family Affairs in Sharjah has continued hosting the Emirates Women Writers Forum (EWWF), this time with the theme “Literature and Artificial Intelligence” for its seventh session. Poet Maryam Al-Naqbi was the session’s moderator, and poets Aisha bin Dostin and Salima Al-Mazrouei were the main guests.

Al-Naqbi opened the meeting with a poem congratulating Sheikha Jawaher bint Mohammed Al Qasimi, Chairperson of the Supreme Council for Family Affairs in Sharjah, on receiving the shield of the leading figure in the field of civil social work at the level of the GCC countries.

The session’s theme was represented in the poetry delivered by Salima Al-Mazrouei and Aisha bin Dostin. Many of the poems were devoted to Shaikha Jawaher, to the 50th anniversary of the UAE and President His Highness Sheikh Mohammed bin Zayed Al Nahyan.

Source: Sharjah24

TV show’s success in winning award hailed

Manama, General Supervisor of the Executive Office of the National Plan to Promote the Spirit of Belonging to the Nation and Reinforce the Values of Nationalism (Bahrainouna), Brigadier Mohammed Bin Daina has hailed the success of the Arabic TV show, “Kafoo” (Competent), in winning a prestigious award.

The show won the award for Best Arabic Content Category at the International Government Communication Forum (IGCF) 2022, held in Sharjah.

He attributed the accomplishment to Interior Minister General Shaikh Rashid bin Abdullah Al Khalifa, head of the Bahrainouna follow-up committee, for his directives.

He also appreciated the constructive partnership with the Information Affairs Ministry and Bahrain Television in producing and airing the show. He hailed the cooperation of the private sector, through STC company, as one of the sponsors. He valued the creative approach of the Master Studio that directed the show.

He highlighted that national success represents an outstanding example of community partnership.

He said that the show was aired on Bahrain Television for two Ramadan seasons and its contents were selected carefully based on society’s values and traditions. It is one of Bahranouna’s initiatives that promote the appreciation culture and voluntary work.

The show was one of the initiatives of the Information Affairs Ministry and was launched in 2019 to promote national values and identity. Bahrainouna has launched 107 initiatives.

Source: Bahrain News Agency