Multiply Group fully acquires BackLite Media

ABU DHABI: In a strategic move to expand its footprint in the burgeoning Out-of-home (OOH) advertising space, Multiply Group (ADX: MULTIPLY), the Abu Dhabi-based holding company, has acquired 100 percent of BackLite Media, a premier Digital Out-of-Hom…

Multiply Group fully acquires BackLite Media

ABU DHABI: In a strategic move to expand its footprint in the burgeoning Out-of-home (OOH) advertising space, Multiply Group (ADX: MULTIPLY), the Abu Dhabi-based holding company, has acquired 100 percent of BackLite Media, a premier Digital Out-of-Hom…