31st Edition of Dubai Shopping Festival Opens with Extravaganza

Cairo: The 31st edition of the Dubai Shopping Festival (DSF), the world's longest-running annual retail celebration of its kind, commenced today. Starting with an unforgettable opening weekend, the DSF extravaganza running until 11 January 2026 will transform Dubai into a vibrant hub of shopping deals, raffles, and immersive entertainment, drawing millions of visitors to experience the city's unmatched blend of retail innovation, culture, and global flair. According to Emirates News Agency, the opening weekend promises high-energy concerts, captivating family entertainment, and cutting-edge visual displays, setting the tone for a 38-day season of wonder, excitement, and family entertainment. Ahmed Al Khaja, CEO of Dubai Festivals and Retail Establishment, part of the Dubai Department of Economy and Tourism (DET), stated that DSF's 31st edition embodies Dubai's spirit of excellence, innovation, and diversity, celebrating the community while driving economic and cultural growth. Adding style and glamour to th e weekend, Bollywood star Nora Fatehi will entertain audiences at e and DSF Nights, the daily celebrations held at Dubai Festival City Mall. Famed for her high-energy dance performances, Fatehi's live show is set for 6 December 2025 at the mall's scenic Festival Bay. The venue will also feature fireworks, promising a night of cultural vibrancy. The festival will also feature an immersive mountain experience at Hatta Wadi Hub, including Candlelight Concerts by Fever and Dinner in the Sky. Visitors can enjoy outdoor concerts with music from Vivaldi to Coldplay against the stunning Hatta mountains backdrop. A unique dining experience, Dinner in the Sky, offers a scenic meal 50 metres above the ground. Enhancing the spectacle further, DSF will present its all-new Drone and Pyro Show, featuring more than 1,000 drones, including 100 pyro drones, across two nightly displays. These shows, accompanied by a Dubai-inspired soundtrack from Hans Zimmer, will illuminate the skyline with creativity. Tickets for e and DSF Nights are available via PlatinumList.net, with limited early bird tickets starting from AED50. Fans are encouraged to secure seats early. Two additional A-list concerts at Coca-Cola Arena and e and DSF Nights will soon be announced. This year's DSF introduces numerous opportunities for shoppers, including the chance to win a brand-new Nissan and AED100,000 daily at the DSF Mega Raffle, culminating in a grand prize of AED400,000 on the closing day. DSF 2025-2026 is supported by Key Sponsor Commercial Bank of Dubai and Strategic Partners, including Al-Futtaim Malls, Al Zarooni Group, AW Rostamani Group, DHAM, Emirates Airline, Enoc, e and, Majid Al Futtaim, Merex Investment, and talabat, among others.