Abu Dhabi: The Integrated Transport Centre (Abu Dhabi Mobility), affiliated with the Department of Municipalities and Transport, is participating in the 40th edition of Gulf Traffic Week. The event is being held from 13th to 18th April under the theme 'Drive without a phone.'
According to Emirates News Agency, the initiative reaffirms Abu Dhabi's commitment to traffic safety and awareness. It is a collaborative effort with the Joint Traffic Safety Committee, which includes the Department of Municipalities and Transport, the Abu Dhabi Police General Headquarters, and the Department of Health - Abu Dhabi.
Abu Dhabi Mobility's participation underscores the dangers of mobile phone use while driving, identified as one of the leading causes of road accidents. The awareness activities during the event include panel discussions, international case studies, and advocacy for focused, distraction-free driving.
An interactive platform at City Centre Al Zahia in Sharjah showcased strategic projects, such as the Vision Zero strategy, aimed at reducing accidents in high-risk areas through engineering and technology interventions. The event also introduced a pilot phase for Vehicle-to-Everything (V2X) communication technology on Sheikh Zayed Road, which explores its role in enhancing traffic flow and safety.
Additionally, the Smart Driving Test System was presented, along with digital awareness content and educational materials promoting safe driving practices. Abu Dhabi Mobility amplified campaign messages through Darb toll gate displays, electronic road signs, and yellow lighting on key landmarks across the Emirate.
Dr Abdulla Hamad AlGhfeli, Acting Director-General of the Integrated Transport Centre, noted that the initiative supports national traffic safety goals by addressing unsafe driving behaviors and promoting a culture of responsibility on the roads.