Al Ain: ADNEC Group has signed a Memorandum of Understanding (MoU) with Informa, a leading global organiser of exhibitions and events, marking the beginning of a significant collaboration to advance the exhibitions sector in Al Ain.
According to Emirates News Agency, this collaboration will focus on delivering impactful events that support Al Ain's economic and tourism growth, in line with the Emirate of Abu Dhabi's development goals. The agreement, signed by Humaid Matar Al Dhaheri, Managing Director and Group CEO of ADNEC Group, and Peter Hall, President, Middle East, India, Trkiye, and Africa at Informa Markets, outlines a shared commitment to introduce four new exhibitions at ADNEC Centre Al Ain in 2026 and 2027.
These events include the Wahatan Festival of Creativity, Najah Higher Education Expo, The First Harvest Festival, and Zaheb x Tawdheef. Humaid Matar Al Dhaheri emphasized that the partnership with Informa is a critical step in enhancing Al Ain's stature as a key destination for exhibitions and events. The collaboration aims to bring new experiences to the city, support local economic growth, and contribute to the cultural and educational development of the community.
Peter Hall expressed commitment to developing unique events that align with community interests and strategic goals, contributing meaningfully to the city's evolution and future growth. The partnership underscores the shared goal of both companies to drive the expansion of the regional exhibition sector and enhance the events landscape of Al Ain.
Under the MoU, ADNEC Group and Informa will work closely on the planning, organisation, and promotion of the exhibitions, establishing a strong foundation for delivering impactful, world-class events in Al Ain. The signing ceremony was attended by senior executives from both organisations, signaling a new chapter of collaboration that will bring fresh opportunities to the exhibitions sector in Al Ain and beyond.