Dubai: Ai Media Lab, a leading developer of AI solutions tailored to regional requirements and part of UAE-based Visioneers, has unveiled Risha.ai, the first integrated Arabic artificial intelligence platform designed specifically for content creators across the Middle East and North Africa region.
According to Emirates News Agency, the announcement was made during Creators Gathering, an event bringing together over 1,000 content creators and media professionals, which kicked off today at Atlantis, The Palm Dubai. Organised by Creators HQ, the first dedicated creators' hub in the UAE and the Middle East, the event features a dynamic agenda of panel discussions and professional workshops led by top creators. The aim is to upskill content creators and enhance their digital toolkits while improving the quality and impact of Arabic content across digital platforms.
Risha.ai is the first AI platform developed specifically to support the Arabic language, its various dialects, and its cultural diversity. By accommodating Arabic language diacritics and local nuances, the platform offers Arab content creators an advanced, intelligent alternative to global platforms, which are typically optimized for English. Risha.ai provides a comprehensive, all-in-one creative suite, including professional scriptwriting, multimedia generation, dubbing, and social media management.
Distinguished by the region's first dual AI avatar system for interactive podcasts, the platform draws on the New Media Academy's professional text library to ensure high-quality storytelling. It is specifically engineered for the Arab region, offering mastery of cultural humor and regional narrative styles to empower creators.
Alia AlHammadi, Vice Chairperson of the UAE Government Media Office and CEO of the 1 Billion Followers Summit, emphasized that the launch of Risha.ai by Visioneers' Ai Media Lab marks a key contribution that bolsters the authenticity of Arabic digital content. AlHammadi noted that the platform embodies the UAE's strategic vision to pioneer the global content economy and empower a new generation of professional, high-impact Arabic media.
Khalid Abusido, CEO at Ai Media Lab, highlighted, 'The launch of Risha.ai is a significant milestone in developing AI technologies capable of high-performance Arabic language processing. Through this platform, we aim to empower Arab content creators to express their creativity using intelligent tools that understand their language and culture, enabling them to produce world-class content in record time.'
Risha.ai is a strategic platform launched to address the digital gap for 420-440 million Arabic speakers, as Arabic content currently constitutes only 3% of global data. The platform streamlines content creation by integrating scriptwriting, video generation, and dubbing into a single workflow.
Targeting 348 million Arabic-speaking internet users, Risha.ai leverages a MENA AI market growing at a 35% compound annual growth rate (CAGR) and valued at an estimated US$ 33-35 billion in 2026. GCC countries hold over 85% of the regional AI market, thanks to vast government investments and state-of-the-art infrastructure. AI in the GCC region, including generative AI, is expected to generate an additional economic value of US$ 21 to 35 billion annually.
According to a recent study, adoption of AI tools is rapidly growing, with 47% of MEA business leaders reporting they are in a phase of AI 'innovation' or 'wide-scale adoption'.