Ajman Tourism concludes UK roadshow, elevating Emirate’s global appeal

AJMAN: The Ajman Department of Tourism Development (ADTD) completed a successful promotional tour in the UK to position Ajman as a top tourist spot. The campaign, conducted from 12-16 February 2024, aimed to build strong partnerships and enhance Ajman’s global tourism presence.

Led by Mahmood Khaleel Alhashmi, Director General of ADTD, the roadshow commenced in Glasgow, followed by tours in Birmingham and Guildford, England, with the participation of representatives from prominent tourism and travel companies in those respective cities.

During the roadshow’s peripheral events, ADTD entered into a memorandum of understanding and cooperation with Mezze Associates Ltd, a prominent consulting firm specializing in tourism and entertainment. This collaboration aims to enhance investment initiatives within the tourism sector.

A business lunch in London brought together top executives from leading UK Tour operators, discussing collaborative strategies to enhance the growth and sustainability of Ajman’s tourism sec

Expressing satisfaction with the campaign’s outcomes, Alhashmi emphasised the importance of partnerships with key industry players in promoting Ajman and attracting more tourists. He stated, ‘The cooperation agreement with Mezze Associates solidifies Ajman’s status as a distinctive tourist destination. We are committed to enriching the cultural heritage and tourism aspects that make our emirate a preferred choice for international tourists.’

Statistically, Ajman has experienced substantial growth in its tourism sector, with a remarkable 11% increase in hotel revenues, a 6% rise in occupancy rates, and an 11% surge in visitor numbers compared to the previous year.

ADTD aims to heighten awareness of Ajman as an appealing tourist destination, offering unique and diverse experiences aligned with the local culture and history. These efforts are anticipated to contribute significantly to the local economy, job creation, increased hotel occupancy, and further enhance Ajman’s reputation as an attractive touri
st destination.

Source: Emirates News Agency