Abu dhabi: Borouge and ROX Motor announced that Borouge's advanced lightweight polyolefin solutions will be used in 17 components of the ADAMAS SUV, ROX Motor's new global flagship, advancing sustainable mobility and strengthening the UAE's manufacturing base.
According to Emirates News Agency, the collaboration, announced earlier this year at the 'Make it in the Emirates' event and supported by the Abu Dhabi Investment Office, reinforces efforts to localize production and accelerate a future-ready automotive industry in the UAE. Borouge's advanced materials have been designed to reduce vehicle weight, enhance energy efficiency, and support recyclability, meeting the growing global demand for sustainable automotive solutions.
Earlier this year, Borouge and ROX Motor inaugurated a joint innovation laboratory in Shanghai to drive research in advanced polyolefin solutions and lightweight, sustainable design for next-generation vehicles. Hazeem Sultan Al Suwaidi, Chief Executive Officer of Borouge, emphasized the significant impact of their innovation in advanced materials, underscoring Borouge's role in supporting the UAE's industrial growth.
"By contributing our polyolefin expertise to the ADAMAS SUV and expanding our R and D capabilities through the joint innovation lab, we are helping build a more competitive and sustainable manufacturing sector in line with the UAE's Operation 300 billion strategy," said Al Suwaidi.
Jarvis Yan, Founder and CEO of ROX Motor, expressed that the partnership with Borouge is transforming innovation from the lab into tangible experiences for their users. "With the launch of ROX ADAMAS, integrating Borouge's advanced solutions across 17 key components, ADAMAS reflects our shared pursuit to provide products that are lighter, stronger, and go farther - reinforcing the technical excellence behind ROX's Gliding Luxury," Yan stated.
Aligned with the Make it in the Emirates initiative, this partnership highlights Borouge's role in advancing in-country value and positioning the UAE as a global hub for advanced manufacturing and innovation.