Dubai: The AI in Media and Entertainment session at AIM Congress 2025 showcased how artificial intelligence is reshaping storytelling, content production, and audience engagement. Moderated by Ilya Churakov, Founder and CEO of AI World Championship and AI World Alliance, the panel featured pioneers at the intersection of technology and creativity.
According to Emirates News Agency, Andrey Tsytsenko, CEO of AIST, highlighted AI’s role in advancing storytelling by preserving historical narratives and enriching them with emotional and contextual depth. He described AI as a continuation of the ancient tradition of storytelling, using data from the past to make stories more relatable and human.
Anton Mikhailov from AI-Combine and Dmitriy Kaliada of Allessent GenAI Lab, Epam, discussed AI’s impact on video production and digital marketing. They noted that AI allows high-quality, personalised content to be created quickly and at low cost, making professional-level production accessible to everyone from businesses to young creators.
Pavel Peregudov, CEO of Studio Prospekt and Founder of MyFilm48, highlighted the AI World Championship, a burgeoning global competition where participants create compelling media in just four hours using AI tools. With over 7,500 participants in the latest season, the contest exemplifies AI’s ability to empower rapid, accessible creativity worldwide.
Dmitriy Kaliada additionally pointed out AI’s transformative capabilities in preserving personal and cultural memories, turning significant life moments into interactive, lasting digital experiences, thereby democratising content creation.
The panel demonstrated how AI is accelerating creativity, making it more inclusive and deeply personalised, heralding a new era of media innovation.