Dubai: Creators HQ, the first dedicated creators' hub in the UAE and the Middle East, operating under Visioneers, the UAE's largest content management and development platform, has launched a strategic partnership with Meta to promote digital safety and family protection on Instagram. This collaboration marks a significant initiative in enhancing digital awareness and safeguarding children and teenagers from digital risks and harmful content on Instagram across the Middle East and North Africa region.
According to Emirates News Agency, the partnership aligns with the UAE's 'Year of the Family 2026,' which seeks to strengthen family bonds, support family stability and prosperity, and reinforce authentic societal values. The collaboration aims to empower families, content creators, schools, and communities with the tools and knowledge required to create safer digital experiences for children and teenagers while encouraging responsible and safe use of technology and social media platforms.
Creators HQ, in collaboration with Meta, will kick off a series of impactful initiatives, starting with the 'Parents Assembly with Instagram.' This event is designed to assist parents in fostering healthy and safe interactions between their children and social media. The assembly will also introduce family-oriented content creation practices on Instagram and support the development of digital communities grounded in confidence and responsibility.
The initiative seeks to reinforce a safe digital environment that supports family stability and addresses the challenges associated with children's and teenagers' use of digital platforms. This will be achieved by promoting awareness around the positive use of Instagram, including Teen Accounts, the platform's largest-ever update focusing on teen safety, alongside parental supervision tools that enable parents to oversee their children's digital experiences.
Additionally, the initiative includes Meta's latest developments in AI-powered age verification technologies. These innovations use contextual analysis across profiles and visual content technologies to identify accounts that may belong to underage users, proactively enhancing their protection.
The event's programme will feature several Meta experts and will be attended by more than 50 content creators specializing in family-focused content. It will cover critical topics related to digital safety, protecting teenagers from inappropriate content, enhancing privacy and cybersecurity, and empowering parents with tools to monitor their children's digital activities, contributing to a safer and more balanced digital experience.
Moon Baz, Director of Global Partnerships for Africa, the Middle East, and Trkiye at Meta, emphasized the importance of collaborating with Creators HQ and content creators across the region to strengthen digital safety. She highlighted that the programme aims to enhance digital awareness and provide parents with the necessary tools to support their teens online, protect them from misleading content, and ensure their digital wellbeing.
Hussein Al Atoli, Director of the New Media Academy, affirmed that the UAE continues to set an advanced model for fostering a safe digital environment for families. He noted that strategic partnerships with major global platforms contribute to building sustainable digital awareness that supports younger generations and enables them to benefit positively from social media platforms.
The event programme includes dedicated sessions that bring together content creators and parents and panel discussions addressing the challenges of parenting in the digital age. The initiative focuses on increasing awareness around Teen Accounts tools and promoting healthy digital habits, contributing to the development of safer digital communities.
The assembly forms part of the shared commitment of Creators HQ and Meta to strengthen digital awareness culture across the region and support efforts to build a safer digital environment for children and teenagers.