Abu dhabi: The Department of Culture and Tourism - Abu Dhabi (DCT Abu Dhabi) announced the continuation and expansion of its successful partnership with Amadeus, a leading travel technology provider. Unveiled at World Travel Market (WTM) London, this renewed collaboration through Amadeus Digital Media aims to significantly boost visitor numbers to Abu Dhabi, targeting over 60 percent growth through Amadeus' platforms compared to the previous year.
According to Emirates News Agency, the new initiative will leverage AI-powered programmatic campaigns to target travelers who are actively seeking their next destination. A key focus is to engage new consumers who may not have previously considered Abu Dhabi as a travel destination, thereby expanding the emirate's global appeal. By increasing exposure to a wider consumer base and driving booking conversions, this collaboration is expected to bring substantial benefits to Abu Dhabi's key industry stakeholders, such as hoteliers and travel agents.
Saleh Mohamed Al Geziry, Director-General for Tourism at DCT Abu Dhabi, remarked that the long-standing partnership with Amadeus has been instrumental in showcasing Abu Dhabi's offering to a global audience. This expanded collaboration is pivotal to achieving the ambitious goals set out in the Tourism Strategy 2030. By harnessing Amadeus' technology and extensive reach, the aim is not only for growth in visitor numbers but also to strategically build destination awareness in new and emerging markets.
Campaigns stemming from the renewed partnership will strategically target diverse consumer segments, ensuring that Abu Dhabi's cultural heritage, adventures, family-friendly attractions, and coastal landscapes are prominently featured worldwide. Jan Tissera, President of International, Global Accounts and Destinations, Hospitality at Amadeus, stated that the collaboration exemplifies a shared commitment to transforming travel through data-driven insights and innovative technology. By combining Amadeus technology and market intelligence with DCT Abu Dhabi's approach, visitor outreach can be refined to create meaningful, personalized journeys that inspire.
Building on several years of successful marketing campaigns, this enhanced partnership is a cornerstone of Abu Dhabi's Tourism Strategy 2030 to increase visitor numbers and solidify the emirate's position as a premier global destination.