Dubai: Dubai Holding Asset Management (DHAM) today announced 'Dubai Retail' as the unified brand for more than 40 malls and lifestyle destinations under its umbrella. The announcement marks a key milestone in DHAM's growth and development strategy, following the integration of Nakheel and Meydan into Dubai Holding in 2024 to enhance efficiency, scalability, and long-term competitiveness across its retail operations.
According to Emirates News Agency, the introduction of Dubai Retail strengthens the company's position as a major player in Dubai's retail sector. The unified brand brings together a diverse offering that spans 10 malls, 15 lifestyle destinations, and 18 retail centres across the city. Dubai Retail is home to over 6,500 retailers across more than 13 million square feet of gross leasable area (GLA). The breadth of destinations offers a mix of shopping, dining, and lifestyle experiences that add value to Dubai's retail and tourism sectors.
Malek Al Malek, Group CEO of Dubai Holding Asset Management, stated that the malls and destinations have been instrumental in shaping the city's retail landscape and evolving customer experiences. Dubai Retail leverages the strength and synergies of the wider Dubai Holding ecosystem, positioning it to seize opportunities presented by a rapidly expanding population, a thriving tourism sector, and forward-looking urban development. The recent launch of Nad Al Sheba Mall, along with the ongoing development of Al Khail Avenue, underscores the commitment to expanding Dubai Retail's footprint with destinations that drive Dubai's experience economy.
Fareed Abdelrahman, Managing Director, Retail Destinations - Dubai Holding Asset Management, emphasized that being one of the region's largest groups of malls and retail destinations is just the starting point. This announcement enhances Dubai Retail's ability to grow strategically and continuously improve its destinations to meet the evolving expectations of residents and visitors. By aligning with global retail trends and elevating the customer experience, the aim is to ensure that destinations remain relevant, competitive, and a key contributor to Dubai's progress as a leading global retail and lifestyle capital.
Earlier, DHAM announced that Nakheel Mall has been renamed 'Palm Jumeirah Mall' with the opening of its redeveloped section. These new additions enrich Palm Jumeirah Mall's flagship positioning on the iconic Palm Jumeirah and further elevate the experiences curated by Dubai Retail. Dubai Retail comprises 10 iconic malls including Palm Jumeirah Mall, Nad Al Sheba Mall, and Ibn Battuta Mall, among others. Complementing these are vibrant lifestyle destinations such as Bluewaters, JBR, and Souk Madinat Jumeirah, designed to offer unique experiences that blend retail, leisure, and culture.
Dubai Retail's 18 strategically located retail centres serve key residential communities across the city, including locations such as Jumeirah Islands Centre, Al Furjan Centre, and Meydan Heights Centre. From popular destinations to iconic city landmarks, Dubai Retail combines malls and lifestyle destinations with a forward-looking vision that drives the evolution of lifestyle and retail experiences while supporting the emirate's long-term growth ambitions.