Dubai:The General Directorate for Identity and Foreigners Affairs - Dubai (GDRFA Dubai) and the Dubai Department of Economy and Tourism (DET) have unveiled the 'Dubai Access Club', an invitation-only tourism membership programme. This initiative, recently launched by H.H. Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, aims to enhance Dubai's tourism sector by offering repeat visitors exclusive benefits and a five-year multiple-entry visa.
According to Emirates News Agency, the 'Dubai Access Club' is designed to encourage repeat visits and strengthen connections with the city. The programme, available through partner nominations, provides members with access to exclusive services and experiences across Dubai, supporting the goals of the Dubai Economic Agenda D33.
The programme is supported by key private sector partners and offers various exclusive benefits to enhance the visitor experience. Members will have access to privileges such as the ALSAADA Tourist Card and Majid Al Futtaim's gift card. The initiative aims to create lasting relationships with visitors and reinforce Dubai's position as a leading global destination for business and leisure.
Invitations to join the 'Dubai Access Club' will be extended through select loyalty programmes and multinational companies associated with launch partners, including Emirates, Accor, and Visa. The programme promises further exclusive offerings, such as hotel room upgrades and lounge access, making travel to and within Dubai more convenient and enjoyable.
Issam Kazim, CEO of the Dubai Corporation for Tourism and Commerce Marketing, highlighted the programme as a testament to Dubai's commitment to tourism innovation, reflecting the city's growth strategy. Major General Khalaf Ahmad Al Ghaith emphasized the importance of simplifying entry procedures and enhancing visitor confidence in Dubai's services.
Key figures from Emirates, Accor, and Visa expressed their support for the initiative, highlighting the benefits of creating seamless and personalized travel experiences. The programme also aims to facilitate corporate travel, benefiting multinational companies holding meetings and events in Dubai.
'Dubai Access Club' builds on previous initiatives like 'A Dubai Invite', reinforcing the city's innovative approach to strengthening visitor loyalty and engagement.