Dubai: The Dubai Press Club (DPC), in partnership with Dubai Health, has launched the second phase of the 'Dubai Content Creators Programme' with a dedicated focus on health and science content. This initiative aims to provide participants with advanced, specialised training and equip them with the knowledge and tools to deliver reliable and engaging health content that serves the community.
According to Emirates News Agency, the programme builds on Dubai's position as a leading global hub for media innovation, offering an integrated platform for creators to refine their skills, strengthen their digital presence, and contribute to shaping the future of the region's digital media. Through practical training focused on innovation and technical expertise, participants will be able to produce impactful content that educates audiences and supports key national priorities.
The second phase of the programme covers a broad spectrum of health topics, offering participants practical guidance on presenting information with clarity and accuracy. The training will focus on simplifying complex health content, communicating responsibly, and using creative storytelling techniques to engage audiences across platforms.
Mona Al Marri, Vice Chairperson and Managing Director of the Dubai Media Council and President of the Dubai Press Club, welcomed participants and expressed appreciation for the partnership with Dubai Health in delivering this specialised training. She highlighted Dubai's investment in nurturing creative talent and the importance of media in its development strategies. The latest phase, with a focus on health content, reflects a commitment to advancing a culture of professional, knowledge-based media.
Dr. Amer Sharif, CEO of Dubai Health and President of Mohammed Bin Rashid University of Medicine and Health Sciences, emphasized the strategic partnership between the health and media sectors. He expressed pride in welcoming the first group of participants to this pioneering programme, which aims to equip talented content creators with the skills to simplify complex medical and scientific information and present it credibly.
The programme is being delivered in collaboration with leading global and regional media platforms and training institutions, including TikTok, YouTube, Elwarsha, Dubai Media Academy, MediaCast, Edraak Media Academy, Artificial Intelligence Journalism for Research and Forecasting, Blinx, The Collective Mind, alongside prominent creators, doctors, and other experts.
Maryam Al Mulla, Director of the Dubai Press Club, thanked the programme's partners and highlighted the importance of precision and professionalism in the health and science field. She noted that the programme adds depth and value by introducing advanced tools and insights that help participants produce content of the highest accuracy and quality, aligned with Dubai's forward-looking standards in media and innovation.
Aimed at young content creators and healthcare professionals, the programme seeks to enhance their role in health education and awareness. Running until 4 November 2025, it features interactive workshops on key topics, including impactful writing, storytelling techniques, visual content development, platform dynamics, digital health awareness campaigns, and AI-powered content creation tools. Participants will gain practical skills in modern production techniques such as smartphone and camera shooting, professional lighting and editing, and short-form video production for Instagram Reels and YouTube Shorts.
This phase of the programme builds on the success of the inaugural 'Dubai Content Creators Programme', launched in collaboration with the UAE Ministry of Economy and prominent local and global media organisations and academic institutions. The previous phase focused on training content creators in economic reporting and storytelling.