Dubai: The 1 Billion Followers Summit has announced Emaar as a strategic partner for its forthcoming fourth edition. Emaar, renowned for its global leadership in sustainable city and community development, will collaborate with the summit, which is organized by the UAE Government Media Office. The event is set to take place from January 9th to 11th, 2026, at Dubai's Emirates Towers, DIFC, and the Museum of the Future, under the theme "Content for Good."
According to Emirates News Agency, this partnership is a significant example of cooperation between key sectors in the UAE, aimed at enhancing the innovative economy. It seeks to build a comprehensive system that supports content creators, providing them with the infrastructure necessary to turn their creative ideas into projects that can compete on a global scale. The collaboration underscores the UAE's reputation as a leading host of major international events and highlights Emaar's pioneering efforts in smart and sustainable city development. This offers inspirational success stories for talented content creators worldwide.
Mohamed Alabbar, Founder of Emaar Properties, emphasized the importance of this partnership in positioning the UAE as a global hub for content creation. He stated that Emaar's expertise in smart, sustainable cities, along with its innovative real estate and hospitality ventures, provides creators with limitless opportunities. Alabbar highlighted iconic landmarks such as the Burj Khalifa and Dubai Mall as unique backdrops that blend luxury, innovation, and sustainability, inspiring millions worldwide.
Saeed Al Eter, Chairman of the UAE Government Media Office, remarked that Emaar's partnership adds substantial value to the summit. He noted that it bolsters ongoing efforts to make the UAE a global hub for creativity and a magnet for talented content creators from around the world. Al Eter pointed out that Emaar's world-class projects and experiences serve as powerful attractions for global influencers and creative content makers looking to capture inspiring stories in extraordinary settings.
The summit will provide Emaar with a global platform to showcase its expertise in developing smart, sustainable cities and innovative projects, as well as its latest strategies to an audience of more than one billion people worldwide. Content creators will have the opportunity to explore Emaar's upcoming projects, using them to produce content that raises awareness about sustainability and artificial intelligence in urban development.
Emaar has recorded impressive real estate sales in the first nine months of 2025, amounting to approximately AED61 billion, marking a 22 percent increase compared to the same period last year. This growth reflects increasing investor confidence and strong demand for the company's diverse residential and commercial developments, which continue to meet the aspirations of both residents and investors.