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EMSTEEL Plans AED3.5 Billion Local Spending and Captures 45% UAE Rebar Market Share

Abu dhabi: Engineer Saeed Ghumran Al Remeithi, Group CEO of EMSTEEL, announced the group's significant contribution to the UAE's national economy by reinforcing local supply chains and supporting key sectors such as construction and infrastructure. This statement was made on the sidelines of Make it in the Emirates 2026, emphasizing EMSTEEL's strategic role in enhancing the global competitiveness of the Emirati industry.

According to Emirates News Agency, EMSTEEL's local spending surpasses AED3.5 billion, which bolsters in-country value and aids local suppliers. The group operates 14 plants with a combined annual production capacity of 3.5 million tonnes of steel and 4.6 million tonnes of cement. Holding approximately 45 percent of the UAE rebar market, EMSTEEL plays a crucial role in sustaining the construction sector and ensuring the continuity of strategic projects.

Al Remeithi highlighted that EMSTEEL products are exported to over 70 global markets, showcasing the UAE industry's competitiveness and potential for international expansion. Beyond production, EMSTEEL supports major infrastructure projects, supply chain stability, and reinforces the UAE's status as a leading global industrial hub.

Discussing digital transformation, Al Remeithi revealed that artificial intelligence is integral to EMSTEEL's operations. The group relies on AI for real-time data analysis, enhancing performance understanding and enabling quicker, more proactive decision-making. AI technologies improve raw material efficiency, furnace performance, reduce energy consumption, and forecast demand with up to 84 percent accuracy, positively impacting planning stability and supply chain flexibility.

EMSTEEL also employs smart systems for real-time risk monitoring, supported by a unified platform with over 500 AI-assisted safety documents, facilitating faster information access and improving implementation accuracy at work sites.

Regarding price stabilization, Al Remeithi stressed its importance for market stability, aiming to create a predictable environment for developers and contractors to plan and execute projects confidently, without market volatility and cost uncertainties. Price clarity and stability are pivotal for the continuity of vital projects and stimulate activity in the construction and infrastructure sectors, contributing to balanced and sustainable market growth.

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