Dubai: On the sidelines of its participation in GITEX Global 2025, Etihad Water and Electricity (EtihadWE) announced their official integration with WAYN, the UAE's Digital P.O. Box. The initiative enables EtihadWE to deliver customer bills and payment notifications through a secure and trusted digital channel - marking it as the first utilities company on the WAYN platform.
According to Emirates News Agency, this step allows EtihadWE customers to receive their bills directly in their personal WAYN account, known as a 'WAYN' ID. Each 'WAYN' ID is a lifetime digital mailbox linked to UAE Pass, providing every resident with a secure place to receive official communications from government entities and service providers. WAYN ensures that only verified and trusted organizations can send messages, eliminating the risk of spam or fraudulent content.
Yousif Ahmed Al Ali, Chief Executive Officer of EtihadWE, stated that the company is committed to making life easier for customers by embracing the latest national digital solutions. He emphasized that through WAYN, customers can be confident that their bills are delivered securely, stored safely in one place, and accessible wherever they are. This collaboration supports the UAE's expanding fintech and smart services ecosystem by enabling trusted, cashless, and digitally verifiable transactions.
He further added that by integrating billing with WAYN, EtihadWE reaffirms its role as an active contributor to the UAE's digital transformation journey. This milestone demonstrates the company's commitment to providing services that are innovative, reliable, and aligned with the UAE's vision for a smarter, more sustainable future.
Tariq Al Wahedi, Group Chief Executive Officer of 7X, noted that WAYN was designed to bring trust and simplicity to how people in the UAE receive important communications. By joining the platform, EtihadWE ensures its customers benefit from enhanced convenience and data protection. This partnership showcases how digital transformation enhances everyday lives while strengthening the UAE's position as a global leader in digital services.
The announcement at GITEX Global 2025 highlights the ongoing efforts of both EtihadWE and 7X to enhance customer convenience, strengthen data privacy, and advance the UAE's national agenda for digital transformation. Through this initiative, EtihadWE customers can access their bills anytime, anywhere, assured that their information is secure, protected, and available in their digital mailbox.