Brussels: The European Commission will assist deployers and providers of generative AI systems in detecting and labeling AI-generated or manipulated content, ensuring users are informed when interacting with these systems. To achieve this, the Commission has initiated a consultation aimed at developing guidelines and a code of practice on AI transparency obligations, guided by the provisions of the Artificial Intelligence Act (AI Act).
According to Emirates News Agency, the AI Act mandates that deployers and providers of generative AI must inform users when they are engaging with an AI system. This requirement extends to instances where users are exposed to emotion recognition, biometric categorization systems, or content generated or manipulated by AI.
The Commission is soliciting feedback from providers and deployers of interactive and generative AI models, biometric categorization and emotion recognition systems, as well as from private and public sector organizations, academic and research experts, civil society representatives, supervisory authorities, and citizens. They are encouraged to share their perspectives by 2 October 2025.
Additionally, the consultation is supported by a call for expressions of interest, open until 2 October, inviting stakeholders to participate in the development of the Code of Practice.
The AI Act, which came into effect on 1 August 2024, aims to promote responsible and trustworthy AI development and deployment within the EU. The transparency obligations outlined in the Act will be enforced starting 2 August 2026.