Abu dhabi: The Department of Culture and Tourism - Abu Dhabi (DCT Abu Dhabi) has launched the second season of its "Al Ain: A Living Oasis" campaign under the Experience Abu Dhabi tourism brand, showcasing the authentic heritage, family adventures and natural beauty of the historic city. The new season follows Emirati photographer and explorer Obaid Albudoor and engineer and poet Salem Al Attas as they continue their immersive journey through Dar Al Zain, highlighting the harmony between culture, adventure, relaxation and family experiences in Al Ain.
According to Emirates News Agency, the campaign aims to attract both local and international tourists by highlighting Al Ain's unique offerings. By following Albudoor and Al Attas, viewers are invited to explore the diverse landscapes and rich cultural heritage that Al Ain provides, promoting it as a must-visit destination for those seeking a blend of tradition and modernity.
The initiative is part of a broader strategy by DCT Abu Dhabi to enhance tourism in the region by promoting its hidden gems and cultural landmarks. The "Al Ain: A Living Oasis" campaign seeks to underline the city's significance as an integral part of Abu Dhabi's cultural narrative, encouraging tourists to experience its historical sites, natural attractions, and family-friendly activities.