Dubai: Ferjan Dubai, in partnership with the Mohammed bin Rashid Al Maktoum Global Initiatives (MBRGI), UAE Water Aid Foundation (Suqia), and the UAE Food Bank, has commenced the second edition of the 'Al Freej Fridge' humanitarian campaign. This initiative aims to distribute 2 million bottles of cold water, juices, and frozen treats to workers across Dubai, mitigating the summer heat's impact and fostering solidarity and compassion within the community.
According to Emirates News Agency, the campaign targets cleaning and construction workers, delivery drivers, and road and landscaping workers, aiming to mitigate health risks like dehydration and heat exhaustion due to high temperatures. Running until August 23, the campaign covers various areas across the emirate.
Suqia UAE and the UAE Food Bank are crucial supporters of the 'Al Freej Fridge' campaign. Suqia UAE supplies substantial quantities of bottled water, while the UAE Food Bank provides storage facilities in its warehouses and refrigerated vehicles for safe and timely distribution. Volunteers are also mobilized to aid in on-ground distribution efforts.
Ibrahim Al Balooshi, Director of Sustainability and Partnerships at MBRGI, emphasized the campaign's alignment with MBRGI's mission to prioritize people and reinforce solidarity and compassion in UAE society. "Al Freej Fridge is a model of collaborative humanitarian action," he noted, appreciating Ferjan Dubai's efforts in running the campaign for the second consecutive year.
Alia Al Shamlan, Director of Ferjan Dubai, highlighted the campaign's grassroots nature and its origins in Dubai's residential neighborhoods. Building on the first edition's success in 2024, this year's campaign aims to expand its reach and ensure workers' well-being during the extreme summer heat. She expressed gratitude for the cooperation with campaign partners, crucial to achieving their goals effectively.
The campaign involves refrigerated vehicles distributing refreshments across Dubai and fixed fridges in workers' accommodations, stocked with water, juices, and frozen items. It also encourages volunteers from diverse societal segments to participate, fostering cooperation and social unity in the UAE.
The inaugural edition of 'Al Freej Fridge' in 2024 was successful, distributing 1 million bottles of refreshments and receiving widespread support from government entities and private companies. The campaign underscores Ferjan Dubai's dedication to enhancing community involvement and appreciation for workers' contributions to Dubai's progress.
Ferjan Dubai is a social enterprise dedicated to empowering local communities and fostering connections with public and private institutions, promoting volunteerism and community engagement to elevate the quality of life and positive societal values.