FUJIFILM Expands Middle East Presence with New Offices at Expo City Dubai

Dubai: FUJIFILM Middle East and Africa today inaugurated its new offices at Expo City Dubai, a community designed for sustainable urban living and envisioned as the future center of Dubai. The establishment of these offices is part of FUJIFILM's efforts to enhance proximity to consumers and key partners. The site will also host the FUJIFILM Technology Center (FTC), showcasing the company's innovative products. According to Emirates News Agency, the Japanese company brings expertise and innovation to key sectors in the region. As a leader in healthcare, imaging, and printing technologies, FUJIFILM provides advanced solutions in the UAE, including innovative diagnostic imaging systems that elevate the country's standard of care and support its development goals. The firm is also set to introduce AI-driven screening centers (NURA) in the UAE, emphasizing its commitment to early detection and improved health outcomes. The FUJIFILM Technology Center (FTC) will offer professional training for employees, business partners, and end-users across the Middle East, Africa, Europe, and Asia. Equipped with a wide range of FUJIFILM solutions, the center allows for live demonstrations and hands-on experience with various products and services. Ken Okaniwa, Ambassador of Japan to the UAE, commented on the inauguration, highlighting FUJIFILM's investment as a reflection of the strong ties between Japan and the UAE. He emphasized the strategic role of the UAE as a global business hub and expressed optimism about FUJIFILM's technologies enhancing healthcare, industry promotion, and human capacity development. Manal AlBayat, Chief Engagement Officer at Expo City Dubai, noted that FUJIFILM's new offices and Technology Center underscore the city's status as a hub for global businesses providing innovative solutions. She welcomed FUJIFILM to the community, which focuses on innovation and sustainability, fostering collaboration among entities driving meaningful progress.