Dubai: Halo AI, the company transforming how brands and creators collaborate, today announced the closing of a US$6 million seed funding round. Led by Raed Ventures and Shorooq, the round included strategic investors such as former C-level executives from Snapchat, leaders from Microsoft and Airbnb, senior executives from Amazon, and pioneering investors behind gaming industry unicorns.
According to Emirates News Agency, the announcement, made as part of the 1 Billion Pitches competition during the 1 Billion Followers Summit, underscores Halo AI's mission to enable efficient, scalable collaborations between brands and creators. The investment will fuel Halo AI's global expansion beyond its successful launch in Saudi Arabia, with immediate plans for Dubai and Kuwait, followed by rapid scaling across MENA, Europe, and North America.
Halo AI's cutting-edge AI capabilities, developed by veterans from AWS, Meta, and Snapchat, have already secured partnerships with prominent brands such as Kitopi, ToYou, 1/2M, and Syarah. Halo AI's breakthrough AI technology has already achieved remarkable results within its first months of operations, positioning the company as a leader in the space.
With Halo AI, brands benefit from a 97% campaign completion rate, far exceeding the industry average of 65%, and can go live within just 48 hours. For creators, the platform guarantees payment within 72 hours, a first in the region. Vito Strokov, Co-Founder and CEO of Halo AI, said, 'After decades of building ad products at Meta and Snapchat, we recognized that traditional approaches couldn't solve the fundamental inefficiencies in creator marketing.'
Tina Daher, Principal at Shorooq, commented on Halo AI's impact on the creator economy, describing it as a "game-changer" that offers unmatched precision, scalability, and efficiency. Wael Nafee, General Partner at Raed Ventures, highlighted the platform's role in transforming creator-brand partnerships and expressed confidence that Halo AI will become a definitive platform in the rapidly growing market.