Dubai: H.H. Sheikh Mansoor bin Mohammed bin Rashid Al Maktoum, Chairman of the Dubai Sports Council (DSC), today launched a challenge allowing designers and creatives residing in the UAE the opportunity to design a new visual identity for the DSC that resonates with Dubai's standing as a prime global sporting destination while symbolising the city's vibrant spirit and its futuristic vision for sports.
According to Emirates News Agency, the initiative invites individuals with creative ideas and novel perspectives across the country to participate in the challenge of designing a new identity for the Dubai Sports Council. This new visual identity for DSC aims to enhance Dubai's presence on the global sports scene and consolidate its position as one of the world's most attractive and dynamic cities for athletes and sporting events.
H.H. Sheikh Mansoor emphasized the desire for a DSC identity that represents Dubai's sporting ethos and expresses the city's vision for sports in the next phase. The design should encapsulate efforts to enhance competitiveness and leadership, capitalize on promising opportunities, and invest in supporting and preparing young sports talent.
Entries for the Dubai Sports Council's identity design challenge will be accepted from 15 to 30 September through the official website. Participants can submit only one entry individually or as a team, with the intention of opening the challenge to a broad range of creatives nationwide. The use of Artificial Intelligence-powered tools in the design process is permitted, provided it is explicitly disclosed in the submission form.
The Dubai Sports Council has allocated a cash prize of AED100,000 for the winning design to stimulate pioneering and innovative submissions. The challenge is open to both individual and group submissions, and the design must embody Dubai's vision for the future of sports. It should inspire athletes and audiences locally and internationally and be suitable for use in both digital and print media. Additionally, it should be applicable to large-scale products and facilities as well as small applications, maintaining a consistent identity in both horizontal and vertical formats.
The evaluation of submissions will be based on four main criteria: relevance to Dubai's sporting vision, originality and creativity, attractiveness and flexibility in applications, and scalability and high-quality reproduction.
The winner of the best design will be honoured during an official ceremony organised by the Dubai Sports Council, with the winning design being implemented across all digital platforms, applications, publications, and events.