Sharjah: As part of the 31st edition of the Dubai Shopping Festival (DSF), DSF Auto Season returns from 2nd January to 11th January 2026, transforming the city into a high-energy celebration of motoring culture, design, craftsmanship, and community. In its second edition, DSF Auto Season brings together car enthusiasts, families, collectors, industry leaders, and global automotive brands for ten days of unmissable parades, rare vehicle showcases, motorsport-inspired experiences, and large-scale gatherings across Dubai.
According to Emirates News Agency, the 2026 programme expands on a successful inaugural year with major citywide routes, curated exhibitions, community meet-ups, and headline events designed to unite petrolheads and visitors of all ages. This year's event promises to be a noteworthy occasion for both local residents and international visitors, as it aims to celebrate the diverse aspects of automotive culture.
The event will feature a number of activities aimed at different age groups and interests, ensuring that there is something for everyone. From showcasing rare vehicles to hosting motorsport-inspired experiences, the DSF Auto Season will cater to a wide audience. The event will also provide a platform for industry leaders and global automotive brands to connect with enthusiasts and share their latest innovations.
With more details yet to be revealed, the DSF Auto Season is set to further establish Dubai as a hub for automotive culture, attracting participants and spectators from around the world. The event's return highlights the growing interest and passion for motoring in the region, promising an engaging experience for all attendees.