Dubai: The 1 Billion Followers Summit has unveiled a strategic alliance with renowned global content creator MrBeast, also known as Jimmy Donaldson, to launch the "1 Billion Acts of Kindness" campaign. This initiative, poised as the largest global social movement led by content creators, aims to foster a culture of kind and socially impactful content.
According to Emirates News Agency, this campaign garners support from Mohammed bin Rashid Al Maktoum Global Initiatives (MBRGI) and the Varkey Foundation. Set to launch on 7th November 2025, MrBeast will rally content creators worldwide to generate one billion acts of kindness within their communities, transforming individual efforts into a cohesive global movement.
Content creators are encouraged to participate by submitting videos that highlight their social impact endeavors and their positive outcomes. These initiatives may include local volunteer work or support for global causes. The submission deadline is 1st December 2025, accessible through an official registration form and via the link: .
The campaign will culminate in the 4th edition of the 1 Billion Followers Summit, scheduled from 9th to 11th January 2026 in Dubai. During this event, MrBeast will reveal the top 10 content creators whose acts of kindness have the most impact. These individuals and strategic partners will collaborate with MrBeast to execute acts of kindness with a global reach, documented through videos on MrBeast's platform.
The campaign will encompass varied acts of kindness, including aid for the elderly, homeless, and People of Determination, offering social services, promoting social causes, organizing donation drives, and tree planting, among other initiatives.
Jeff Housenbold, CEO of Beast Industries, expressed that social impact content has transformative power, and this partnership aims to empower children in need and inspire a kinder world. Sunny Varkey, Founder of the Varkey Foundation, emphasized the role of education in transforming lives and communities, celebrating stories of kindness and compassion through the campaign.
Alia Al Hammadi, Vice Chairperson of the UAE Government Media Office and CEO of the 1 Billion Followers Summit, noted the campaign's alignment with the Summit's mission to harness content for humanitarian causes. She emphasized the partnership's role in uniting people to spread kindness and solidarity, driving real change in communities.
The campaign's launch at the 4th edition of the Summit is expected to inspire millions of content creators and followers, proving that even small acts of kindness can ignite significant change. The Summit, the world's largest gathering of content creators, hosted influencers with over 2.3 billion followers in 2025, underscoring its capacity to support the 1 Billion Acts of Kindness campaign.