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Redington to Distribute AIREV’s OnDemand AI Platform Across Middle East and Africa

Abu dhabi: AIREV, the Abu Dhabi-based creator of the OnDemand autonomous AI platform, has signed an agreement with Redington, a leading technology aggregator and innovation catalyst, to distribute AIREV's OnDemand, its agentic AI platform, across the GCC and the whole of Africa.

According to Emirates News Agency, Redington is one of the world's largest technology distributors, with consolidated revenues of US$13.5 billion in FY2026. Under the agreement, Redington will market, resell, and distribute OnDemand Enterprise across three deployment models - software-only, self-hosted, and cloud-hosted - together with implementation services, custom agent development, and multi-tier technical support through channel partners.

Dr. Thani bin Ahmed Al Zeyoudi, Minister for Foreign Trade and Chairman of AIREV, highlighted the UAE's ambition to build homegrown advanced technology tools and platforms and to deploy them across key trade and investment partners, particularly in the Middle East and Africa. He noted that the agreement with Redington provides a unique distribution infrastructure that enables AIREV to scale seamlessly and sustainably.

The engagement between AIREV and Redington emanated from Intel's existing collaboration with AIREV on AI software optimisation and its longstanding channel relationship with Redington. This collaboration facilitated the introduction of the parties involved.

Through the deal, AIREV will offer training and certification for Redington's channel partners, with deal registration protections and joint go-to-market programmes aimed at supporting enterprise adoption across the region. This engagement is also expected to create a route to market for on-device AI deployments.

OnDemand has been optimised to run on Intel® CoreS Ultra Series 3 Processor, with AI agents operating on the client device. This architecture is particularly relevant to government agencies, regulated industries, and organisations in markets with data-sovereignty requirements, a customer profile well represented across Redington's existing enterprise base.

Muhammad Khalid, Founder and Chief Executive of AIREV, expressed that OnDemand is designed for enterprises to run secure AI agents on their own terms, either on-premises, in their cloud, or AIREV's. He credited Redington for extending this reach and Intel for aligning the technology stack, which includes the silicon, software, and a channel that serves markets from the Gulf to the whole of Africa.

Sayantan Dev, Global Head, Software Solutions Group, Redington, stated that organisations seek AI platforms compatible with their infrastructure, governance frameworks, and regulatory requirements. By incorporating AIREV's sovereign agentic AI platform into their ISV ecosystem, Redington is enabling customers to accelerate AI adoption with confidence, supported by trusted technology, local expertise, and a distribution network designed to scale innovation in emerging markets.