Abu Dhabi: ROX Motor, an international luxury new energy vehicle brand, officially launched its new global vision 'Empowered By Nature, Expanding Globally' at the Make it in the Emirates (MIITE) 2025 held at ADNEC in Abu Dhabi. This vision underscores ROX Motor's strategy to innovate the automotive ecosystem, focusing on smart manufacturing, sustainable innovation, and global integration with the UAE as a pivotal player.
According to Emirates News Agency, ROX Motor formalised partnerships with prominent UAE enterprises, including Borouge, Enercap, and W Motors, aligning with national initiatives such as Operation 300Bn, UAE Industry 4.0, and the Net Zero by 2050 initiative. The collaboration with Borouge aims to enhance R and D for recyclable polyolefins and lightweight composites in vehicles, targeting weight reduction and energy efficiency improvements.
ROX Motor's partnership with Enercap will incorporate nonchemical supercapacitor-based energy storage in its vehicles, ensuring extended range, rapid charging, and an environmentally sustainable system. These energy systems boast zero thermal runaway risk and extended lifespan, designed and manufactured in the UAE.
In collaboration with APT and W Motors, ROX Motor will integrate recyclable aluminium components and localize vehicle manufacturing. These efforts support the brand's localisation strategy, ESG goals, and closed-loop supply chain development, underscoring its regional commitment.
Jarvis, Founder and CEO of ROX Motor, emphasized the UAE's role in revitalizing its industrial sector, with the automotive industry as a key component. He stated that ROX Motor's presence in the UAE highlights its dedication to sustainable mobility and its participation in MIITE reinforces this commitment.
ROX Motor's growing presence in the UAE and its expanding local partnerships position it to significantly contribute to the future of industrial and sustainable mobility, marking a crucial step in its global expansion.