Dubai's roads and transport authority: has granted Garmin naming rights to ONPASSIVE Metro Station under a 10-year agreement through AMIT Retail LLC, the brand's exclusive distributor in the UAE. The station will be renamed Garmin Metro Station, marking an extension of the Dubai Metro Stations Naming Rights Initiative's partnerships with brands across the Red and Green Lines. Garmin is known for its expertise in smart devices and GPS navigation technology.
According to Emirates News Agency, AMIT Retail and Hypermedia signed the agreement in the presence of Mada Media, which manages Dubai's out-of-home advertising sector and oversees naming rights agreements under its concession agreement with RTA. Abdul Mohsen Kalbat, CEO of RTA's Rail Agency, expressed that Garmin's participation demonstrates the initiative's ability to attract leading brands from various business sectors. He noted that the initiative strengthens public-private partnerships, attracts investment in transport assets, and increases their economic value, supporting the Dubai Economic Agenda (D33).
Launched in 2009, the initiative provides companies with opportunities to enhance their brand presence through Dubai Metro's transport network. Mansoor Al Sabahi, CEO of Mada Media, welcomed Garmin to the portfolio of naming rights partners on the Red Line. He emphasized that the initiative, managed by Hypermedia under Mada Media's supervision, enables companies to connect with residents and visitors through stations that form part of their daily journeys.
Clifton Pemble, CEO of Garmin, stated the company's pride in collaborating with RTA and AMIT Retail to help people navigate the world with greater confidence, connection, and purpose. He expressed anticipation for developing the partnership and exploring further opportunities to support customers' activities, fitness, and wellbeing. Habib Wehbi, Chairman and Group CEO of Hypermedia, described the initiative as a model for creating long-term value from public infrastructure, highlighting that Garmin's participation reflects international brands' confidence in Dubai's infrastructure and investment environment.
Abdul Aziz Abdulla, GMD of AMIT Retail LLC, mentioned that securing the naming rights is a milestone for the company, reinforcing its commitment to bringing technology brands closer to UAE communities. He noted that the partnership supports healthier, more active lifestyles while reflecting AMIT's continued investment in the UAE and Dubai's ambitions as a smart, connected city.
Naming rights provide sustained brand visibility through station signage, maps, onboard announcements, smart applications, and navigation systems. They also offer opportunities to link brand exposure with promotional activities and community initiatives. RTA will update the station name across internal and external directional signs, digital systems, and public transport applications from September until the end of November 2026. Onboard audio announcements will also be updated. Passengers are advised to note the new name and contact RTA teams at stations for assistance during the transition.