Sharjah: The Sharjah Animation Conference (SAC) 2025 featured a roundtable discussion titled 'Animation in MENA and Africa: Opportunities and Challenges,' bringing together key figures from the region's animation industry to explore the sector's evolution.
According to Emirates News Agency, the session included Zmrt Pakoy, MENA Programming and Presentation Director at Warner Bros Discovery; Abdulaziz Othman, CEO of ZEEZ Animation in Saudi Arabia; Tariq Ali, Founder of Egyptian studio ZANAD; Raymond Malinga, CEO of Creatures Animation Studio in Uganda; and Damilola Solesi, Creative Director and CEO of Smids Animation Studios from Nigeria.
Warner Bros Discovery's Zmrt Pakoy began the discussion with insights into the increasing demand for varied content in global markets. She emphasized the importance of smart and fun storytelling for children in their programming on Cartoonito and Cartoon Network, along with the significance of diversity and inclusion.
Abdulaziz Othman addressed the challenges related to commissioning and funding in the animation industry, noting the global competition due to animation's long-lasting appeal. He advocated for systemic support like grants and partnerships to create a sustainable ecosystem in the industry.
Tariq Ali from ZANAD highlighted Egypt's cinematic legacy and its potential in animation. He stressed the need for original content tailored for various platforms, advocating for local talent and the confidence to create unique narratives.
Raymond Malinga discussed the power of local storytelling, sharing his studio's success with Disney+ on 'Herderboy' and 'Kizazi Moto: Generation Fire.' He emphasized the transformative impact of local representation in animation on Ugandan audiences.
Damilola Solesi, with her extensive experience in Nigeria's creative sector, highlighted the young and innovative population as a driving force for growth. She pointed out challenges like funding and support but stressed the potential for industry development through education and mentorship initiatives.