Sharjah: In conjunction with the Year of the Family, the Sharjah Police, represented by the Security Media Department, have launched a community awareness campaign entitled "Awareness Begins at Home." This initiative is in collaboration with the Ministry of Education, the Sharjah Private Education Authority (SPEA), the Child Safety Foundation, the Sharjah Family and Community Council Media Office, and Sharjah Children, under the Rubu' Qarn Foundation for Creating Future Leaders and Innovators.
According to Emirates News Agency, the campaign is designed to instill positive behaviors in children and reinforce the family's role as the primary environment for cultivating values. It serves as the foundation upon which an individual's personality is formed, with its influence extending to school and society. The campaign, which will run for one month, is part of Sharjah Police's approach to enhancing the community prevention system. It aims to empower families with modern educational knowledge and skills based on conscious role models, constructive dialogue, and continuous follow-up. This initiative contributes to protecting children from negative behaviors and instilling the concepts of discipline, responsibility, and upright conduct.
Brigadier General Faisal bin Nassar, Director-General of the General Department of Community Protection and Prevention, emphasized that the campaign focuses on delivering direct awareness messages to parents and children. These messages convey that values are not instilled solely through theoretical guidance but are cultivated through daily practice within the home. This includes adhering to rules, showing good manners, taking responsibility, respecting public etiquette, and safeguarding property. The campaign also promotes a culture of choosing good companions and fostering the safe use of modern technology.
The Director-General added that the campaign includes a range of awareness programs and materials disseminated through Sharjah Police's digital platforms. These include short media messages, awareness designs, videos, and content specifically designed for families and children.