Abu dhabi: The Rock-It Company (Rock-It), with the support of the Abu Dhabi Investment Office (ADIO), has established its Middle East Regional Headquarters in Abu Dhabi. This move strengthens the emirate's reputation as a prime destination for global companies setting up regional operations with specialized logistics capabilities.
According to Emirates News Agency, ADIO engaged Rock-It in early 2025 through executive introductions, providing ongoing support through various engagements across international markets. The office facilitated strategic connections within Abu Dhabi's industrial and logistics ecosystem, which enabled Rock-It to set up its regional headquarters in the city.
Rock-It, a global leader in mission-critical logistics, specializes in transport, storage, and supply chain solutions for high-value, time-sensitive industries such as automotive, motorsport, live touring, luxury goods, fine art, exhibitions, film and TV, and major sporting events.
From its new headquarters in Abu Dhabi, Rock-It will manage its Middle East operations through a state-of-the-art specialist logistics hub and bonded storage facility. This facility will offer integrated logistics solutions for some of the world's most valuable and time-sensitive assets.
The establishment of Rock-It's Regional Headquarters enhances Abu Dhabi's industrial, logistics, and trade ecosystem by introducing specialized capabilities that support sectors like advanced manufacturing, automotive, luxury industries, live events, and international trade.
This announcement underscores Abu Dhabi's status as a regional hub for specialist logistics and highlights ADIO's role in converting strategic relationships into long-term investments, regional headquarters, and economic value for the emirate.