Abu Dhabi: Tourism 365, the tourism arm of ADNEC Group, announced a groundbreaking partnership with Liv, UAE's first and largest digital bank launched by Emirates NBD. The collaboration is designed to elevate the travel and leisure experiences for customers across the UAE.
According to Emirates News Agency, the agreement was formally signed by Josep-Anton Grases, Chief Executive Officer of Tourism 365, and Pedro Sousa Cardoso, Chief Digital Officer, Retail Banking and Wealth Management at Emirates NBD. Josep-Anton Grases expressed that this strategic partnership aligns with their vision to provide unparalleled travel and leisure experiences to customers. By leveraging each other's strengths, they aim to create unique value propositions that will benefit their clientele.
Pedro Sousa Cardoso remarked on the collaboration, highlighting that the partnership with Tourism 365 will enhance their service offerings and provide customers with exclusive benefits and a seamless travel booking experience. As UAE's first and largest digital bank, Liv is committed to offering products and services that align with customer interests and preferences, and this partnership reflects that commitment.
The Liv app will feature Tourism 365's travel deals, enabling seamless cross-promotion and enriching customer experience. Liv customers will have access to exclusive travel and leisure deals through Tourism 365's offerings, adding value and incentives for choosing their services. Furthermore, joint marketing campaigns will promote the use of Liv credit cards, enhancing their visibility and usage. Liv will also offer a 0% installment payment plan for Tourism 365 leisure customers, making travel more affordable and accessible.