Brussels: In 2025, 63.6% of enterprises in the EU with 10 or more employees utilized various forms of social media, marking an increase from 61.1% in 2023. Enterprises leverage social media to enhance their online presence, refine marketing strategies, communicate effectively with partners, customers, and other organizations, and to boost collaboration and knowledge-sharing efforts.
According to Emirates News Agency, data from the 2025 EU survey on ICT usage and e-commerce in enterprises highlighted that Malta led the EU with the highest percentage of enterprises using social media at 88.2%, followed closely by Finland at 87.6% and Denmark at 86.1%. Conversely, Bulgaria, Croatia, and Hungary reported the lowest shares, with 41.5%, 46.0%, and 47.3% respectively.
The survey also revealed that the use of social media was more prevalent among larger enterprises. Among small enterprises, 60.6% reported using social media, a figure that increased to 76.2% for medium enterprises and surged to 89.1% among large enterprises.