Dubai: VEON Ltd., a global digital operator, has announced the launch of its 'Invest in Pakistan, NOW!' initiative in partnership with JazzWorld, VEON's services company in Pakistan, during the World Governments Summit 2026. This initiative aims to invite international investors to explore Pakistan's economic potential as the country's economic fundamentals improve and long-term growth opportunities become more evident.
According to Emirates News Agency, as part of the initiative, JazzWorld and Nutshell Group of Pakistan signed a Memorandum of Understanding to advance dialogue and partnerships around digitalization, inclusive growth, and cross-border investment in Pakistan. The signing ceremony was attended by key figures, including Bilal Azhar Kiyani, Minister of State for Finance and Railways of Pakistan; Shafqat Ali Khan, Ambassador of Pakistan to the UAE; and senior diplomats and business leaders such as Augie Fabela, VEON Founder and Chairman; Kaan Terzioglu, VEON Group CEO; and Aamir Ibrahim, JazzWorld CEO and VEON Group Executive Committee member.
Bilal Kiyani emphasized Pakistan's macroeconomic stability, supported by government initiatives aimed at enhancing business confidence and attracting foreign investment. The Minister of State expressed appreciation for the initiative, highlighting its potential to set an example for other foreign investors.
Kaan Terzioglu remarked on the region's historical paradigm shift, driven by AI-powered human-centered innovation, which could transform growth and improve lives. He emphasized that the 'Invest in Pakistan, NOW!' initiative aims to ignite international investor interest and develop public-private partnerships to help Pakistan capitalize on this moment.
Aamir Ibrahim highlighted the transformation in Pakistan's macro-level fundamentals, noting that the country is poised for its next phase of growth with existing national-scale digital platforms. He sees the initiative as a powerful opportunity for regional and global investors, aiming to make Pakistan's potential more visible to the investor community.
VEON's experience in Pakistan, through its JazzWorld platform, underscores the country's digital transformation. JazzWorld serves 100 million customers and provides connectivity, digital financial services, entertainment, enterprise solutions, insurance, healthcare, online marketplaces, and other digital services. The platform is also working on an Urdu large language model, supporting Pakistan's AI and local-language innovation ambitions.