Dubai: XPOZED, a fully integrated talent management agency for content creators and influencers, has officially launched in the UAE, coinciding with the third edition of the 1 Billion Followers Summit. The summit, recognized as the world's first and largest event dedicated to shaping the content creator economy, was held in Dubai from January 11th to 13th under the theme 'Content for Good.'
According to Emirates News Agency, the launch event took place at the Dubai International Financial Centre (DIFC) and attracted a distinguished audience comprising content creators, influencers, creative economy enthusiasts, and digital media professionals. Prominent guests visiting the UAE for the summit, which drew more than 15,000 content creators and 420 speakers, participated in the event. These speakers included leading influencers and experts from around the globe.
The establishment of XPOZED marks a significant milestone in the advancement of the content industry and the growth of the creative economy in the UAE. The agency seeks to meet the evolving needs of content creators and influencers by offering impactful solutions to elevate the work of creatives from the Middle East and North Africa (MENA) region. XPOZED provides integrated services that encompass business growth, strategic partnerships, and access to state-of-the-art global technologies.
XPOZED's unique approach to empowering talent involves exploring the role of new media in driving positive societal change, supporting sustainable economic growth, and revolutionizing the creation of meaningful content and the use of social media platforms. The agency focuses on skill development for creators, keeping them abreast of the latest trends, sharing knowledge, and expanding partnerships among influencers. Additionally, it highlights inspiring stories, showcases exceptional talents, and helps define the future of the content creation industry by promoting high-quality, purposeful content.
The agency offers a comprehensive range of services, including Talent Business Management to support creators' career growth and expand their reach; Content Marketing and Production to enhance brand visibility and market presence; Influencer Marketing to leverage unique creator strategies for effectively targeting audiences; and Campaign Design for crafting creative campaigns that amplify brand vision and audience engagement.
With a network of over 40 exclusive content creators possessing a combined following of more than 200 million, XPOZED is well-positioned to achieve its objectives and establish a robust presence in the digital media and content creation sectors.
Omar Hmaidat, CEO of XPOZED, remarked, "The UAE leads the global content creation economy, with initiatives such as the National Strategy for Cultural and Creative Industries and the Dubai Creative Economy Strategy paving the way for unprecedented growth. The UAE's digital competitiveness has swiftly transformed it into a premier global destination for attracting talent and creatives."
He further stated, "As a driving force in the content creation economy, XPOZED possesses the expertise and capabilities to provide creators with the tools and resources they need to achieve growth and development, while offering them opportunities to succeed and showcase their talent. This aligns with our mission to empower talent and connect creators with emerging trends in this dynamic sector."
The creative economy is a cornerstone of the UAE's growth strategy for the next 50 years, contributing 3.5 percent to the national GDP, equivalent to AED 54.4 billion, or 5 percent of the non-oil economy. In recent years, the UAE has launched several programs and initiatives to support creative economy growth, foster innovation, and attract investment in creative projects. These include the National Strategy for Cultural and Creative Industries, which lays the foundation for a future-focused creative economy, enhancing its role in sustainable development and positioning the UAE as a global hub for creative talent and expertise.
Globally, the creative economy is one of the fastest-growing sectors, contributing over 6.1 percent to global GDP and generating annual revenues exceeding US$2 trillion.