Abu dhabi: The Zayed Authority for People of Determination, alongside the National Media Authority (NMA) and TRENDS Research and Advisory, has initiated the 'National Media Programme for Empowering People of Determination.' This launch event, aimed at fostering sustainable changes within the lives of People of Determination, was marked by a ceremony attended by key figures from the three organisations.
According to Emirates News Agency, the event was graced by Abdullah Abdul Aali Al Humaidan, Secretary-General of the Authority; Dr. Jamal Mohammed Obaid Al Kaabi, Secretary-General of the National Media Authority; and Dr. Mohammed Abdullah Al Ali, CEO of TRENDS Research and Advisory. The event culminated in the signing of a cooperation agreement, signaling a unified national effort to empower People of Determination across different sectors.
The programme seeks to transition from mere inclusion to true empowerment by designing initiatives that open new horizons for People of Determination. It aims to equip them with tools necessary for active participation in vital sectors, notably the media sector, which is instrumental in shaping societal awareness and influence.
The UAE's leadership vision underscores the programme, placing People of Determination at the core of national development plans and advocating for their empowerment, particularly in the media sector, to foster a more inclusive and sustainable society.
The 'National Media Programme for Empowering People of Determination' is set to develop qualified media professionals from People of Determination, enabling their work across visual, audio, and digital media. It also aims to support media content production that accurately reflects the issues and achievements of People of Determination, thereby promoting a positive image.
Central to the programme is the formation of national partnerships among media, academic, and research institutions, supporting empowerment efforts, contributing to social inclusion, and preparing a new generation of media professionals to represent the UAE's humanitarian and cultural narratives.
During the ceremony, Dr. Jamal Mohammed Obaid Al Kaabi highlighted the transition from symbolic representation to genuine empowerment based on merit and talent. He emphasized the media's role as a soft power in shaping awareness and narrating the nation's story.
Abdullah Abdul Aali Al Humaidan pointed out the programme's role in professional empowerment through talent investment and capability development in media. He noted the integration of academic and practical training, supported by modern technologies like artificial intelligence, and the linkage of training to sustainable employment opportunities.
Dr. Mohammed Abdullah Al Ali expressed pride in joining this initiative, emphasizing that media empowerment involves building a robust knowledge and research foundation to enhance media discourse. TRENDS will provide comprehensive research and scientific backing, including studies and expertise in modern media and artificial intelligence.
The programme encompasses a range of initiatives, including training programmes, media forums, digital platforms, and practical training within media institutions to support participant readiness for the labor market.
With 45 trainees from People of Determination participating, the programme reflects gender diversity, various disabilities, educational backgrounds, and geographic representation, enriching the training experience and supporting its objectives.
This initiative solidifies the Zayed Authority for People of Determination's reputation as a leading national entity in implementing initiatives focused on capacity building and human empowerment, reinforcing the belief that investing in people is crucial for sustainable development.