Cannes: Abdulla bin Mohammed bin Butti Al Hamed, Chairman of the National Media Office (NMO) and Chairman of the Board of Directors of the UAE Media Council, conducted a series of bilateral meetings with top executives from global media and technology companies during his participation in the Cannes Lions International Festival of Creativity in France. He was joined by Dr. Jamal Mohammed Obaid Al Kaabi, Director-General of the National Media Office.
According to Emirates News Agency, these meetings are part of preparations for the upcoming BRIDGE Summit, scheduled to take place in Abu Dhabi this December. The goal is to foster strategic international partnerships and enrich the summit's content with global expertise. Al Hamed's discussions focused on exploring collaborative opportunities in developing future-oriented media strategies, supporting media startups, leveraging advanced digital technologies to enhance national media platforms, creative marketing and data analytics, innovative digital advertising solutions, and building impactful partnerships to be showcased at the BRIDGE Summit.
Al Hamed stressed that these meetings reflect ongoing efforts to strengthen cooperation frameworks with regional and international partners, aiming to empower an integrated media ecosystem that aligns with national ambitions and fosters a supportive environment for success and creativity. He stated, 'We are committed to engaging with leading international media leaders to spotlight the BRIDGE Summit as a pivotal platform for shaping the future of global media.' He emphasized that the summit will serve as a collaborative space for visionary dialogue, knowledge exchange, and strategic partnerships that position the UAE at the heart of global media transformation.
Key figures in the meetings included Barry O'Brien OAM, Founder and Chairman at Atomic 212; Asier Carazo, Chief Strategy Officer at Atomic 212º; Joseph Inzerillo, Executive VP at Salesforce company; Rayan Karaky, Managing Director - international expansion EMEA and South East Asia at Amazon Ads; Mohamad Itani, Head of Partnerships, EMEA, Amazon Ads; Filip Jabbour, Regional Head of Advertising, MENA at Amazon; Tanzeen Syed, Managing Director, Head of Consumer Internet and Technology at General Atlantic, and Linda Sheng, General Manager Global Business at MiniMax.