Abu dhabi: The Abu Dhabi Chamber of Commerce and Industry's Al Ain branch has launched an initiative aimed at empowering entrepreneurs and small enterprises in the region, specifically targeting the retail, tourism, and agricultural sectors. This initiative is part of the Chamber's ongoing efforts to engage with small enterprises, understand their needs, and develop trade policies that support their growth.
According to Emirates News Agency, the initiative emphasizes direct engagement with enterprise owners to better understand the opportunities and challenges they face. This approach is intended to generate actionable insights for more targeted, data-driven decision-making, ultimately enhancing the support provided to small enterprises. The first phase of the initiative involved field visits to various businesses across the Al Ain area.
Business owners have responded positively to the initiative, appreciating the Chamber's commitment to understanding and addressing their needs. Shamis Ali Al Dhaheri, the Second Vice Chairman and Managing Director of the Abu Dhabi Chamber of Commerce and Industry, emphasized that the initiative reflects the Chamber's dedication to empowering entrepreneurs and enabling their businesses to contribute to the local economy.
Al Dhaheri highlighted the importance of direct field engagement, noting that it strengthens trust with business owners and helps shape practical and responsive trade policies. He stated, "At the Abu Dhabi Chamber, we see entrepreneurs and small enterprises as essential pillars of a resilient and future-ready economy."
The initiative's visits covered a range of local enterprises, showcasing various models of small businesses operating in key sectors such as retail, tourism, and agriculture. During the tour, the Chamber identified nine key opportunities to enhance the local business environment in Al Ain, including visits to significant enterprises like Hili Mall, Ayla Grand Hotel, Bawadi Mall, and Al Ain Mall.
Additional visits included Al Amaan Travel and Holidays, Deep Caf©, Could Be Flower and Caf©, and Al Narjes Nursery, highlighting diverse community-driven and productive enterprises. Through this initiative, the Abu Dhabi Chamber aims to build a resilient and inclusive business environment, empowering entrepreneurs to grow and compete, thus reinforcing the emirate's status as a business and investment hub.