Abu dhabi: Arabic Language Centre (ALC) has launched the second edition of its 'Community Campaign to Promote Sustainable Reading', aiming to establish reading as a constructive habit and a key element in strengthening cultural identity.
According to Emirates News Agency, the campaign will run until the end of the year, with a target of reaching 100,000 people. It intends to translate the principles of the 'Year of Family 2026' into a strategic approach that reinforces the family's role as the primary environment for language learning and a key partner in nurturing a generation of avid readers proficient in their language.
The initiative will also focus on the role of language as an integral component of identity and an expression of heritage and values. The campaign seeks to establish reading as a catalyst for unleashing and developing potential and talents in a cohesive and sustainable knowledge-based society.
The Centre recently concluded the first edition of its Community Campaign to Promote Sustainable Reading for 2025, themed 'Knowledge Illuminates Our Community'. The campaign exceeded its targets and highlighted the role of reading and knowledge in strengthening national identity and social cohesion, aligning with 2025 being designated as the 'Year of Community'.
Saeed Hamdan Al Tunaiji, Executive Director of the ALC, noted, "The remarkable results we have seen in the first edition of the 'Community Campaign to Promote Sustainable Reading' laid the foundation for the cultural projects and objectives that will frame the second edition's efforts to fulfil the strategic vision behind the wise leadership's declaration of 2026 as the 'Year of Family'."
The first edition successfully reached more than 75,000 beneficiaries, surpassing its original target of 50,000 in under a year. It organized 2,000 cultural and knowledge-based activities with participation from over 100 government and private entities, universities, schools, educational institutions, and hundreds of creatives, writers, and intellectuals in the UAE and beyond. Activities covered traditional and emerging knowledge fields, including artificial intelligence (AI), and featured 2,350 school trips to book fairs.