Abu dhabi: Yang Lan, Chairperson of the Sun Media Group, emphasized the importance of the BRIDGE Summit in fostering global dialogue on the media sector's evolving role in today's world.
According to Emirates News Agency, Yang Lan shared that the summit serves as a platform to explore the media industry's pivotal function in community development amidst the rapid advancements in communication technologies and artificial intelligence. The summit's name, 'BRIDGE', signifies its purpose of connecting people, ideas, and cultures, with the UAE acting as a crucial link between East and West.
Yang Lan highlighted the summit's comprehensive programme, which includes specialised workshops offering content creators and innovators the chance to exchange expertise. Discussions focus on the future of media, generative AI, and digital platforms' responsibilities, marking a new phase where human creativity meets technological advancements.
Yang Lan expressed her honour in participating as a speaker, drawing from her 35 years of experience in media. She has observed the significant impact of AI on content industries, transforming production, distribution, and the overall media experience.
She also revealed Sun Media Group's current projects, which explore the intersection of technology and art, including digital arts exhibitions and the 'Reviving Crafts' project. These initiatives use AI tools to blend intangible heritage with contemporary design, creating innovative cultural expressions.
Yang Lan elaborated on developing immersive AI-based entertainment experiences in cities like Beijing and Shanghai, aiming to broaden their global influence and cultural impact. She stressed the democratization of the creative process and the expansion of cross-sector innovation as essential components of contemporary media.
Concluding her statements, Yang Lan underscored the BRIDGE Summit's role in transcending technology, focusing on human connection and mutual inspiration. She emphasized that media's future relies on societies' ability to foster stronger relationships between people, knowledge, and technology.