Cairo: BRIDGE, the world's largest gathering for the media, content, and entertainment industries, convened in Cairo, bringing together over 300 prominent leaders and innovators from media, arts, and content creation, along with editors-in-chief and major production and directing companies. This event was part of its global preparatory Roadshow for BRIDGE Summit 2025, scheduled to take place in Abu Dhabi from December 8-10.
According to Emirates News Agency, the event provided a strategic platform to present BRIDGE's vision of building a global hub that fosters collaboration across media, content, and entertainment, elevating meaningful communication in sectors that shape public awareness and cultural taste. It also highlighted key tracks of the upcoming summit in Abu Dhabi. The evening underscored Cairo's role as one of the Arab world's most influential cultural and media capitals, with a rich heritage and a renewed capacity for creativity and talent. Its selection as a stop in the global Roadshow reflects Egypt's historical leadership in shaping the Arab cultural and media landscape and its strategic location as a vital bridge to Africa and emerging media markets.
Dr. Jamal Mohammed Obaid Al Kaabi, Director General of the UAE National Media Office and Vice Chairman of BRIDGE, emphasized Egypt's integral role, stating, 'From the very first moment of planning BRIDGE, Egypt was part of the picture. It was never merely an option, but a cornerstone. You cannot chart a map of influence in media, content, and entertainment without passing through Egypt.' He highlighted Egypt's enduring impact on media and culture, noting its role as the Arab gateway to Africa and the world.
The evening also featured a panel discussion on the future of media, content, and artificial intelligence, moderated by renowned Egyptian media figure Mahmoud Saad with Dr. Jamal Al Kaabi. The dialogue explored BRIDGE's strategic vision as a global platform that extends beyond a traditional conference to become a permanent ecosystem for collaboration and creativity. The discussion underscored the transformative role of technology and artificial intelligence in shaping the future, with a dedicated summit track to connect the technological revolution with media, content, and entertainment industries.
BRIDGE's distinguishing feature lies in its ability to build sustainable, cross-border partnerships and lay the foundation for a more inclusive global media ecosystem, opening a new chapter in the history of media, content, and entertainment.