Antalya:A new initiative aimed at ensuring the integrity of climate change information produced by artificial intelligence (AI) was launched at the COP31 climate conference. The initiative, titled "Priorities for Action on AI and Climate Information Integrity," was introduced by the Global Initiative for Information Integrity on Climate Change, co-chaired by the United Nations, UNESCO, and Brazil.
According to Emirates News Agency, the initiative seeks to provide guidance so that people can obtain credible climate change information from AI and understand its environmental impact. Charlotte Scaddan, Information Integrity Senior Advisor with the UN Department of Global Communications, emphasized the importance of reliability in AI-provided information.
The Independent International Scientific Panel on AI, established by the UN General Assembly, has highlighted the discrepancy between producing fluent and factual text, which poses a challenge in the context of AI-generated climate information. This challenge is particularly pronounced during climate disasters, where AI-generated content can spread rapidly.
The initiative calls for AI companies to assess and disclose the climate impact of their systems, including energy use and carbon, water, and land footprints. Additionally, national strategies and climate plans are encouraged to incorporate information integrity.
Furthermore, the Charter for Climate Information Integrity in Advertising was introduced by Jake Dubbins, co-founder of the Conscious Advertising Network. The charter aims to tackle disinformation and promote transparency in advertising related to climate information.
The COP31 conference, concluding on November 20, focuses on ten priority themes, including clean energy transition and climate-resilient cities.