Dubai:The city is set to host the fifth edition of the Salon du Chocolat et de la Pâtisserie Dubai at Madinat Jumeirah from November 30 to December 2, coinciding with the UAE's 55th Eid Al Etihad celebrations. The event is organized by HSME and will be held at Madinat Arena, covering an area of 3,500 square meters.
According to Emirates News Agency, the exhibition is expected to feature 360 brands and 120 exhibitors, attracting over 7,000 visitors. More than 50 pastry chefs, leading chocolatiers, and international industry experts will be in attendance. Antonio Bachour, recognized as the World's Best Pastry Chef, will participate as the Guest of Honour.
The event will include live demonstrations, workshops, and professional competitions focusing on innovations in chocolate, pastry, and specialty coffee. Joumana Dammous-Salamé, Managing Director of HSME, noted that the fifth edition marks a significant milestone for the exhibition, serving as a platform for culinary talent, businesses, and industry professionals. The timing of the event with the Eid Al Etihad celebrations underscores the UAE's cultural diversity and Dubai's status as an international culinary hub.
Highlights of the programme include the Chocolate Fashion Show, featuring pastry chefs and designers from ESMOD, and discussions on topics such as sustainability, changing consumer preferences, and the future of chocolate, pastry, gelato, and coffee. The exhibition will also host the Coffee in Good Spirits Championship and offer interactive activities showcasing emerging industry trends.
Maha El Khoury, Projects and Sales Director at HSME, emphasized that the exhibition reflects the development of the region's pastry industry and Dubai's allure as a center for international culinary talent, investment, and innovation.