Dubai: As part of its ongoing efforts to empower emerging Emirati talent and strengthen their presence in the media sector, the Dubai Media Council (DMC) organised a visit for media students from the Higher Colleges of Technology to the regional headquarters of Edelman, one of the world's leading communications firms.
According to Emirates News Agency, the visit was organised under the 'Emirati Media Talent Pledge' initiative, launched by DMC to offer students real-world exposure, highlight career paths in media, and foster direct engagement with industry professionals. DMC emphasized that collaboration with the private sector and leading media institutions is essential in advancing the media sector in Dubai and the UAE. The Council highlighted its strong ties with prominent media entities and their key role in supporting efforts to prepare and upskill young talent by facilitating knowledge exchange and providing the professional expertise needed to enhance their readiness for careers in the media industry.
Saif Al Suwaidi, Project Manager at Dubai Media Council, stated that the visit is part of efforts to achieve the objectives of the 'Emirati Media Talent Pledge' initiative, launched under the directives of H.H. Sheikh Ahmed bin Mohammed bin Rashid Al Maktoum, Second Deputy Ruler of Dubai and Chairman of the Dubai Media Council. He expressed that Dubai's media development strategy places youth at its core and emphasized the importance of expanding opportunities for young Emiratis through collaboration with pledge partners like Edelman.
Al Suwaidi expressed gratitude to Edelman for its role as a key partner of the 'Emirati Media Talent Pledge' and for hosting the visit in collaboration with DMC. He praised the firm's efforts in offering students meaningful exposure to current practices in communications and marketing, particularly in a fast-evolving digital landscape.
The visit included interactive sessions aimed at enriching the students' understanding of how global communications firms operate. A dedicated Q and A session allowed students to engage directly with senior professionals and rising talent at Edelman. The discussion covered skills required to succeed in the industry, along with the importance of adaptability, creativity, and cultural awareness in modern communications.
Omar Qirem, Chief Executive Officer of Edelman Middle East, welcomed the students with an introduction to the company's vision and key areas of work. He highlighted Edelman's commitment to identifying and supporting young talent and fostering professional environments that enable them to thrive in today's dynamic media landscape.
The visit also provided a guided orientation through Edelman's various departments, offering participants a closer look at how teams collaborate on client campaigns and develop content strategies. Additionally, it served to familiarise students with upcoming internship opportunities that Edelman will offer as part of its collaboration with DMC.
The 'Emirati Media Talent Pledge' is a strategic initiative that engages leading media organisations in mentoring, training, and integrating Emirati talent into the media workforce. Through internships, workshops, and structured industry exposure, the initiative aims to equip young Emiratis with the skills and experience needed to succeed in the sector.