Dubai: The Sport Integrity Global Alliance (SIGA) has announced the launch of SIGA ASIA, marking a major step in its global expansion with the upcoming Sport Integrity Forum ASIA - Dubai Chapter, set to take place on 12th November in Dubai. The event, organised under the umbrella of Sport Integrity Action Month, will mark a historic milestone as SIGA and ISEZA - International Sports and Entertainment Zone formalise their partnership through a Memorandum of Understanding. The agreement will establish SIGA ASIA - Chapter Dubai, reinforcing the city's growing reputation as a global leader in sports governance.
According to Emirates News Agency, the forum, hosted by ISEZA and supported by the Dubai Sports Council, will be a half-day event bringing together senior figures from sport, government, business, academia, media, and civil society. They will discuss the most pressing integrity and governance issues in global sport, with a focus on Asia. This event follows SIGA's announcement of its Asian expansion plans during the Summit on Female Leadership in Sport - Dubai Edition earlier this year.
Themed 'A New Chapter for Integrity in Asian Sport,' the forum will feature four panel discussions. "Sport Integrity 2030: A Vision with Future, for the Future" will explore governance, innovation, and technology to safeguard integrity in sport. "Playing for the Planet: Sport at the Heart of Sustainability and Social Impact" will examine sport's role in promoting environmental responsibility, gender equity, and inclusion.
Further discussions will include "Beyond the Logo: Brands Driving Sport Integrity," focusing on transparency and accountability from sponsors, broadcasters, and partners. Finally, "SIGA Champions: Athletes Leading the Way for Sport Integrity" will highlight athletes as leaders and advocates for integrity in sport.