Moscow: The Civic Chamber of the Russian Federation is set to host the inaugural international forum titled 'Strategic Communications. Ideas and Insights', which aims to provide a platform for sharing experiences and finding solutions in strategic communications.
According to Emirates News Agency, the event will commence on 21st May and is supported by the Ministry of Economic Development of the Russian Federation and the Ministry of Foreign Affairs of Russia, with TV BRICS as the international media partner. The forum will bring together industry leaders, state representatives, and members from the business and non-profit sectors to discuss building trust and cooperation effectively.
Key topics to be addressed include communications within the creative economy, the ESG agenda, artificial intelligence integration into public relations, media as a strategic channel, and the creation of regional brands. Andrey Lapshov, Chairman of the Association of Public Relations Consultants (AKOS), which is organizing the event, stated that the forum aims to establish a 'communication bridge' between Russia and its global partners through open dialogue.
Participants will engage in a high-level plenary session where experts will discuss changes in communication culture amidst global transformations. This will be followed by parallel thematic discussions addressing various industry challenges. The event will conclude with the presentation of the AKOS Award for contributions to communication development and the forum's closing ceremony.
The forum intends to elevate communication functions to a strategic level in business, governance, and international cooperation, aiding adaptation to new challenges and the implementation of advanced technologies. Registration for the event is open on the official forum website.