Abu dhabi: Jumeirah, a leader in luxury hospitality and a member of Dubai Holding, today announced the launch of Jumeirah Eco Village, a sustainability destination at Madinat Jumeirah aimed at inspiring sustainable living through educational experiences.
According to Emirates News Agency, Jumeirah Eco Village functions as a platform showcasing Jumeirah's initiatives in environmental protection, biodiversity conservation, food security, and responsible production. The destination aligns with Jumeirah's mission to create purposeful guest experiences through immersive storytelling and interactive exhibits.
Visitors to Jumeirah Eco Village embark on a multi-sensory journey starting with a homegrown beehive at Madinat Jumeirah, highlighting the role of pollinators in biodiversity. The journey continues through a hydroponic farm, showcasing resource-efficient agriculture and illustrating how sustainable food systems can be integrated into hospitality environments.
The destination further emphasizes Jumeirah's marine conservation efforts, including exhibits on the Dubai Turtle Rehabilitation Project (DTRP), which has successfully rehabilitated and released over 2,320 turtles since 2004. Jumeirah's coral restoration programme is also featured, with over 1,400 coral fragments nurtured at the Jumeirah Al Naseem nursery and more than 300 fragments relocated to the sea. Additionally, Jumeirah supports DUBAI REEF, one of the world's largest reef developments, where over 3,000 coral fragments have been established offshore.
Visitors can explore Jumeirah's commitments to waste reduction, circularity, responsible sourcing, and decarbonisation. The experience concludes with a plastic-repurposing workshop at the Jumeirah Recycle Hub, powered by UAE-based climate tech start-up, Midori Network, where guests can transform plastic waste into functional products.
Thomas B. Meier, Chief Executive Officer of Jumeirah, commented on the launch, stating that Jumeirah Eco Village reflects the company's ambition to create meaningful impact across its sustainability strategy, while providing a space to educate and engage the community in sustainable practices.
In September 2025, Jumeirah partnered with environmental charity Ocean Generation to enhance marine environmental education in UAE schools. The Ocean Academy programme, endorsed by UNESCO, was piloted in five Dubai schools, focusing on making ocean science accessible to learners, particularly younger generations.
Jumeirah Eco Village is set to open to guests on 11th December 2025.