Abu dhabi: The Integrated Transport Centre (ITC), in partnership with Emirates Auction, is organizing the charitable 'Most Noble Number' auction, aimed at supporting the 'Mother of the Nation Endowment for Orphans' and the 'Edge of Life' campaigns. These initiatives are part of a broader commitment to national and humanitarian efforts with sustainable impacts.
According to Emirates News Agency, the auction will begin on 4 March 2026 and run until 9 March 2026, featuring unique vehicle plate numbers available on the Emirates Auction website and mobile app. The proceeds from the auction will be directed to both campaigns, which focus on providing sustainable funding for orphans and rescuing children from hunger.
A total of 555 distinctive plates will be available, including special vehicle numbers such as 11 (Category 21), 23 (Category 2), and 50 (Category 1), as well as motorcycle plate number 55 (Category 1). Emirates Auction is participating for the fifth year as a strategic partner, reinforcing its commitment to social responsibility and supporting the UAE's humanitarian initiatives.
The 'Mother of the Nation Endowment for Orphans' campaign, under the patronage of His Highness Sheikh Mohamed bin Zayed Al Nahyan, aims to empower orphans with sustainable support. Concurrently, the 'Edge of Life' campaign, initiated by His Highness Sheikh Mohammed bin Rashid Al Maktoum, targets raising AED1 billion during Ramadan to combat global childhood hunger.
Mohamed Ali Al Shorafa, Chairman of the Department of Municipalities and Transport, emphasized the auction's role in uniting the UAE community for humanitarian causes. Dr. Abdulla Hamad AlGhfeli of the Integrated Transport Centre highlighted its alignment with national humanitarian goals. Abdulla Matar Al Mannaei of Emirates Auction expressed pride in supporting these initiatives through a transparent auction process.
The auction has a history of successful fundraising, with AED83.78 million raised in 2025 for the 'Fathers' Endowment' initiative, over AED78.3 million in 2024 for the 'Mothers' Endowment', and approximately AED71 million in 2023 for the '1 Billion Meals Endowment'. The event is expected to attract wide participation, showcasing the UAE's commitment to humanitarian efforts.