Abu Dhabi: ROX Motor, a global luxury new energy vehicle (NEV) company, has signed a strategic collaboration agreement with Borouge, a leading petrochemicals company. This partnership aims to advance sustainable mobility through innovative polyolefin solutions tailored to the needs of drivers across the Middle East and global markets.
According to Emirates News Agency, ROX Motor and Borouge will jointly explore the development and application of recyclable polyolefins and engineered, lightweight composite materials for automotive components. These materials are designed to reduce vehicle weight and enhance energy efficiency, addressing the increasing demand for sustainable mobility while ensuring exceptional performance with a reduced environmental impact.
The partnership was formalized at the MAKE IT IN THE EMIRATES (MIITE) 2025 exhibition in Abu Dhabi. It was there that ROX Motor launched its vision, 'Empowered by Nature, Expanding Globally.' The agreement was signed by Jarvis Yan, Founder and CEO of ROX Motor, and Hazeem Sultan Al Suwaidi, CEO of Borouge. The signing ceremony was witnessed by Badr Salim Al Olama, Director General of Abu Dhabi Investment Office, and Naser Abdulazeez Ahmed, CEO of Rox Automobiles UAE.
Jarvis Yan expressed his excitement about the partnership, highlighting Borouge's role as a leader in polyolefin materials and its contribution to the UAE's industrial growth through continuous innovation. This collaboration aims to leverage Borouge's technical expertise to advance the development and application of innovative materials for automotive interiors and exteriors. Yan emphasized the significance of this partnership in building ROX Motor's localized supply chain and strengthening their leadership in the luxury EV sector.
Hazeem Sultan Al Suwaidi remarked on the partnership as an exciting step into the UAE's emerging electric vehicle sector. He noted that Borouge will supply advanced polyolefin materials engineered for performance and sustainability. By aligning with the objectives of 'Make it in the Emirates,' Borouge aims to strengthen domestic manufacturing and help shape a resilient, future-ready automotive industry in the UAE.
The collaboration supports the UAE's Operation 300 Billion initiative and reinforces ROX Motor's long-term commitment to the region. With a growing presence in the UAE and a strong network of local partners, ROX Motor is poised to deliver innovative, luxurious, user-focused mobility solutions across the region. The partnership with Borouge underlines its commitment to high-performance, adventure-ready vehicles for drivers in the UAE and beyond.