Cologne: The Sharjah Chamber of Commerce and Industry (SCCI), represented by the Sharjah Exports Development Center (SEDC), participated in Anuga 2025, one of the world's largest and most significant trade fairs dedicated to the food and beverage industry, held in Cologne, Germany. This participation underscores the Chamber's commitment to boosting local food businesses and enhancing their competitiveness in both European and global markets.
According to Emirates News Agency, the Sharjah Chamber took part in Anuga 2025 through a collective platform featuring leading food manufacturing and trade companies from the emirate. The delegation included Ali Abdullah Al Jari, Director of the Sharjah Export Development Centre, and Maha Mansour Al Zarouni, Senior Exhibitions Executive. The initiative aimed to attract more foreign investment into Sharjah's food sector, reinforcing its position as a regional hub for food industries and supporting innovation and the development of competitive products that contribute to global food security.
Ali Abdullah Al Jari affirmed that SCCI's participation in the Anuga exhibition underscores its ongoing efforts to strengthen the global footprint of the UAE's food and beverage sector. He noted that the exhibition provides an ideal platform to showcase national products and explore the latest innovations in supply chain management. The Chamber's participation aimed to highlight Sharjah's export potential and expand access to new markets across Europe and beyond.
Al Jari further mentioned that participation in such events enables food manufacturing companies to keep pace with evolving global trends in health-focused, organic, and plant-based food production, ensuring competitiveness and sustainable growth.